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All things have their place and supplementing one in place of the other when is comes to SEO, SEM / PPC, advertising, branding or lead generation is not always the best idea. So when it comes to online marketing and implementation, which is the best for you and why? To answer this, finding out where you are at in the game (fledgling, seasoned or just getting warmed up) and what tactics are already in play is the first step. The next step is to ...

It Costs WHAT?!!!!! I'm tired of hearing that. Budgeting your internet marketing project may seem like a crap shoot. But I can simplify things for you: If you're building a new site, expect to spend 2X that amount again in the year after the site launches. Unless you want it to sit there, all alone, with no traffic. If you want a site built by a single untrained individual who 'learned how to use Dreamweaver', expect to spend less than ...

In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance. A few weeks ago SEO specialists speculated that anchor text (the text in the link) now has less significance, which according to testing we conducted is valid. However, there is more to the equation than meets the eye. Typically there is a triad of relevance that balances the distinct signals a site ...

As online advertising spending continues its meteoric rise — the Wall Street Journal is reporting a healthy gain of 20 percent in the second quarter alone — not every form of advertising is enjoying such success. In fact, as economic troubles continue, more and more advertisers are only willing to spend money on search ads and are increasingly ignoring other forms of advertising. According to eMarketer, search ad spending will reach $10.4 ...

Just like sports, with SEO having a solid game plan is integral for achieving your objective. Unless occupying space below the fold or landing on the third or fourth page of search engines is your goal, then you will need a game plan to unify all of the facets of your internet marketing campaign to achieve success. What happens when a team goes into a competitive arena without a game plan? The other team employing a solid strategy wins, why, ...

My last two Link Week columns have touched on communication between link builder and client. In Link Development Realities Versus What We Tell Our Clients I discussed how, as strategists and link builders, part of what we do involves a degree of selection of tactic, and what to do when confronted with clients who are using tactics and investing budgets for link building services that have no value, but the client doesn't know it. Then in What ...

There is something to be said about targeting terms and keywords that are within your reach. Not that wishful thinking does not have its place, but before you embark on a year long keyword conquest, make sure you understand what it takes to land a top 10 result (and maintain it) for a competitive keyword. Assessing Where You Are For most, SEO comes down to budget and chronology. When you start pursuing a keyword matters and just how you go ...