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Category Archive for ‘SEO’ rss

Which is Best? SEO, PPC, Branding, Lead Generation or Advertising

by on Sep 07, 2008 (0) Comments

All things have their place and supplementing one in place of the other when is comes to SEO, SEM / PPC, advertising, branding or lead generation is not always the best idea. So when it comes to online marketing and implementation, which is the best for you and why?

To answer this, finding out where you [...]SHARETHIS.addEntry({ title: “Which is Best? SEO, PPC, Branding, Lead Generation or Advertising”, url: “http://www.seodesignsolutions.com/blog/internet-marketing/seo-ppc-advertising-branding-or-lead-generation/” });

10 Rules for Setting Your Internet Marketing Budget

by on Sep 06, 2008 (0) Comments

It Costs WHAT?!!!!!

I’m tired of hearing that.

Budgeting your internet marketing project may seem like a crap shoot. But I can simplify things for you:

  1. If you’re building a new site, expect to spend 2X that amount again in the year after the site launches. Unless you want it to sit there, all alone, with no traffic.
  2. If you want a site built by a single untrained individual who ‘learned how to use Dreamweaver’, expect to spend less than $2000. Also, expect to build a new site within 3 months.
  3. If you want a site built by a 5-10 person, boutique-style agency, expect to spend, at an absolute minimum, $10,000. These are experts, and they deserve to be paid as experts.
  4. If you find a 5-10 person, boutique-style agency that’ll build you a site for $2000 or less, expect something that looks like they had a sneezing fit during the design phase.
  5. If you expect to get a #1 ranking on Google for $99, you’re insane.
  6. If you hire a smart individual with a proven track record to optimize your site for search engines, expect to pay at least $5000, one time. Unless they’re your friend, or they’re willing to work hourly.
  7. If you hire a big agency with all sorts of fancy tools, an army of copywriters and other expertise for search engine optimization, expect to pay, at an absolute minimum, $50,000 for a one-year engagement.
  8. If you want to double your sales this year, you are going to have to pay more than $1000 to do it.
  9. Reliable hosting costs more than $9.95 a month.
  10. If you’re spending $250,000 to build your product and get it to market, don’t tell me you can’t spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I’ve been suddenly depressurized.

I may be unusually grumpy tonight because I’m at Disney World in Florida. It’s 90 degrees and 90 percent humidity. I’m jetlagged, and I just spent $17 on a cheeseburger. And I’m here working.

The Other Side of SEO (as seen by Search Engines)

by on Sep 04, 2008 (0) Comments

In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance.
A few weeks ago SEO specialists speculated that anchor text (the text in the link) now has less significance, which according to testing we conducted is valid. However, there is more [...]SHARETHIS.addEntry({ title: “The Other Side of SEO (as seen by Search Engines)”, url: “http://www.seodesignsolutions.com/blog/articles/the-other-side-of-seo-as-seen-by-search-engines/” });

The Great Online Advertising Divide Widens

by on Sep 04, 2008 (0) Comments

eMarketer Online Advertising data

As online advertising spending continues its meteoric rise — the Wall Street Journal is reporting a healthy gain of 20 percent in the second quarter alone — not every form of advertising is enjoying such success. In fact, as economic troubles continue, more and more advertisers are only willing to spend money on search ads and are increasingly ignoring other forms of advertising.

According to eMarketer, search ad spending will reach $10.4 billion this year, more than twice as much as advertisers will spend on display ads. More importantly for Google, search ads will represent 42 percent of all advertising spending, while display ads will account for just 21 percent of all online advertising.

Does Your SEO Have a Game Plan?

by on Sep 03, 2008 (0) Comments

Just like sports, with SEO having a solid game plan is integral for achieving your objective.

Unless occupying space below the fold or landing on the third or fourth page of search engines is your goal, then you will need a game plan to unify all of the facets of your internet marketing campaign to achieve [...]SHARETHIS.addEntry({ title: “Does Your SEO Have a Game Plan?”, url: “http://www.seodesignsolutions.com/blog/internet-marketing/seo-game-plan/” });

Moving Away from SEO Link Building

by on Sep 02, 2008 (0) Comments


Link Week

My last two Link Week columns have touched on communication between link builder and client. In Link Development Realities Versus What We Tell Our Clients I discussed how, as strategists and link builders, part of what we do involves a degree of selection of tactic, and what to do when confronted with clients who are using tactics and investing budgets for link building services that have no value, but the client doesn’t know it.

Then in What If It Isn’t Linkworthy?, I focused on the uncomfortable client scenario where a client has worked hard to create content they feel is linkworthy, but you, as the person who has to go get those links, don’t agree. In this next installment, let’s discuss the client who views link building as a purely SEO function, that is, they are interested in adding or creating content just to appeal to search engines.

Click to continue reading…

Targeting Keywords Within Your Reach

by on Sep 02, 2008 (0) Comments

There is something to be said about targeting terms and keywords that are within your reach. Not that wishful thinking does not have its place, but before you embark on a year long keyword conquest, make sure you understand what it takes to land a top 10 result (and maintain it) for a competitive [...]SHARETHIS.addEntry({ title: “Targeting Keywords Within Your Reach”, url: “http://www.seodesignsolutions.com/blog/seo-resources/targeting-keywords-within-your-reach/” });