My previous article involved the discussion of certain basic aspects that need to be kept in mind while you are optimizing your website to be ranked higher in the Google search pages. I discussed about title tags, description meta tags and proper framing of the URLs. So, in this post, I will continue from where ...
Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner’s part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it’s also an activity that many search marketers either choose to avoid or don’t even consider at all.
And that’s a mistake. Good testing can not only help you get rid of stinker ads and landing pages, it can also help you optimize winning campaigns, improving their conversion rates and making them even more profitable. And testing needn’t be difficult or time-consuming, especially if you have the right tools. One of the best tools for helping you test and refine your search marketing campaigns is Google’s Website Optimizer. Even better, Website Optimizer is a free service.
A few days back, I came across a blog post in a particular site, which had a poll comparison between the top three search engines. And guess what! Google was rated as the “most frequently used” search engine and the most popular one among the others. That was an easy guess as it is true that there is a bit of Google within all of us. The way in which Google has dominated the “search engine” scenario of the web, it is quite evident that, most of the website owners would want to have their site ranked the highest, on the Google search pages.
All search engines have their own parameters and ways to rate a site higher in the order of rank, in their respective search results. Google has it too. Most of you might know about the factors which would ultimately help a site to achieve that apex position, but you may fail to make the most out of these.
To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! SEO experts say that one needs to follow some tactics in order to succeed in a better page ranking in search engines. However, remarkably, you do not need to be sound enough, technically, in order to learn these tactics.
The traffic in search engines like Google, Yahoo or MSN is massive. You will have to go that extra mile in order to break through this traffic, and make your passage smooth. I will now discuss some of the points in brief that you should keep in mind when you plan to optimize your website for search engines.
The value of a great title for SEO purposes is invaluable. The title is the first thing a search engine sees to determine (what is this page about) and how does it relate to the sites theme and the keywords contained within the page.
Be Specific
A diffused title does not provide clarity for the reader or a search engine spider, so as far as first impressions are concerned, this is crucial to set the stage for short-term and long-term rankings.
The title should be short, informative. focused and concise. Each time you add another key phrase or keyword you can either diffuse or reinforce the title. However, if you add too many words, search engines will only get confused about the true topic of the page.
There is a saying we throw around the office, target the root and devour the low hanging fruit. Simply put, low hanging fruit (keywords with high conversion and low competition) are one of the best kept secrets of SEO.
There are more keywords under the surface than their are keywords revealed. Leave it to most businesses to always want to go bigger, better and over the top in an attempt to conquer the most powerful or most searched keywords in a niche or take on the major players for vanity plate keywords.
Not to say that the competitive nature in most of us doesn’t get the best of us, who doesn’t want to rank higher in Google, Yahoo, MSN or Ask? The key is asking yourself about time to market, topical continuity, relevance and conversion and if you would rather keep your eggs in one basket or spread around the risk to offset the odds.
Craigslist offers listings for everything from apartments to lawyers to dates. It is free for users to search and in most cases, free for posters to put up their ads.
Patricia Nakache, a general partner at the venture capital firm, Trinity, is backing start-ups that figure people would be willing to pay for higher-quality, screened listings.
Because Craigslist does not much care about making money, it can be hard for a profit-driven business to compete. Just ask newspapers, which have seen their classified ads virtually disappear. But Ms. Nakache argues that “people are willing to pay for a better experience.”
Coby Electronics probably hasn’t had this much press in the existence of the company. At the CeBIT expo in Germany at the first of March, the value – oriented consumer electronics company picked up its share of the buzz because of a brand new smartbook as reported by Engadget. The buzz isn’t about great styling, ...