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Category Archive for ‘SEO’ rss

SEO Diagnosis: User-Generated Duplicate Content

by on Oct 27, 2008 (0) Comments

The Problem: You run a website that allows for user-generated content like job listings, rental properties, classified ads, personals or even UGC products (think eBay or Etsy). Thoughtless users, thinking only of themselves and the time they’re going to save, wreck your SEO by posting the same content they’ve put up on ten of your competitor’s sites. This creates duplicate content issues for you instead of that dream of Web 2.0 SEOs – free, unique content. It can definitely be frustrating.

The Symptoms: The search engines start by simply not listing your pages, but sometimes it gets more severe and whole subsections of your domain go unspidered or unindexed because the engines’ algos have determined that you’re a clearing house for material they’ve already seen and don’t need again. In rare cases, this might even cause completely unique, valuable material to be excluded from the visible SERPs.

Wagging the Long-Tailed Dog: Search Behavior & The Economy

by on Oct 24, 2008 (0) Comments

As the head of a search agency, I admit that I was somewhat bemused at first by this whole financial crisis we’re having. Don’t get me wrong; I don’t like seeing people suffer, and it hurts to see the impact that a slowing economy is having on many of my friends and neighbors. But as a longtime critic of traditional media and promoter of Search, I couldn’t resist feeling a little smug knowing that traditional ad budgets were about to be cut and the move to online media accelerated as advertisers started focusing more heavily on ROI. Given that Search accounts for almost half of online media spending, that trend would be a good thing for Search and, selfishly, my company – right…? The big picture search trends aren’t going to change dramatically. More people will continue to search more often no matter what, so what could possibly go wrong?

7 Recession Strategies For B2B SEO

by on Oct 22, 2008 (0) Comments

Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times.

SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times.

Local Business Marketing Tip: Turn Economic Lemons Into Sales Lemonade For The Holidays

by on Oct 20, 2008 (0) Comments

The chain-reaction of foreclosures, mortgage company failures, banking sector woes, and see-sawing stock market are making for a very scary-looking retail season here in the fourth quarter. The U.S. Department of Commerce recently said that business sa…

Website Visitor Conversion in a B2B Environment

by on Oct 15, 2008 (0) Comments

Last month I had the good fortune of becoming ‘certified’ in Landing Page Optimization through MarketingExperiments out of Jacksonville Beach Florida. Several times a year, their team brings a hundred or so marketers through the 2-day workshop. The material is similar to that of their free Wednesday web clinics but in a much more intense, and hands-on workshop environment.

After attending the workshop I felt a renewed sense of purpose as a search engine marketer towards challenging my clients to focus on and improve their conversion rates, I wanted to provide some of the highlights in my next few columns. Conversion defined

Search Ads Come To YouTube

by on Oct 13, 2008 (0) Comments

Quiz: What’s the No. 2 search site?

Answer: If you guessed “Yahoo,” you’re wrong. Internet users now conduct more searches on YouTube (2.5 billion in August) than they do on Yahoo (2.4 billion), according to comScore’s expanded search query report.

So it is not surprising that YouTube’s parent, Google, is thinking of turning those searches into dollars. The company has begun testing video ads that are targeted to specific YouTube searches. The system works a lot like the hugely profitable AdWords system for search ads on Google. Type “Tina Fey” into YouTube’s search box and, along with the search results, you may find a somewhat relevant ad for the movie “W” as well as a significantly less relevant ad for the University of Phoenix. (This is a test, after all.) The “W” ad links to a trailer on YouTube for the Oliver Stone movie and the University of Phoenix ad links to that school’s YouTube channel.

“We are constantly testing a wide range of options to find the right advertising format, for the right content, for the right video experience on YouTube — whether you’re watching short videos or long videos, uploading videos, or even searching for videos on our site,” said Aaron Zamost, a YouTube spokesman. “We do not believe there is one advertising solution for YouTube, but lots of valuable ways for advertisers to engage with our audience.”

SEO Tips for Developing Authority Websites

by on Oct 12, 2008 (0) Comments

There are some things that really work in tandem withSEO there are other components that just scratch the surface when it comes to overall effectiveness.

We know that timing and layers all play their role, but knowing when to do something and how are the true qualifications of developing results that transcend just being a part that ultimately serve the whole. Building and leveraging website authority is on of such things which is why we encourage you to follow the links to these posts from the past for further elaboration on the topic.