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It's remarkable that in 2008 there are still many bidding systems in use by SEMs and in-house PPC managers dedicated to "finding the right position" for each keyword. These position crawling systems guarantee inefficiency and lost opportunity; to put it concisely: they're playing the wrong game. Here's why: The value of traffic doesn't vary by position. Careful study on our part, confirmed by University Statistics researchers, has proved ...

The quality of SEO matters now more than ever. With constant revisions to dated algorithms, search engines are savvier than ever in discovering sites that lack the proper quality to rank competitively. In the not so distant past, obsession with the home page, tons of off-topic links bullied their way past search engine algorithms, now, those days are drawing to a close. Search engines, like people have become fussy readers with a preference of ...

Bob Massa, one of the original SEOs (though I don't think he likes to be referred to with that label), always talks about SEO from a conversion standpoint, offering quotes like "traffic without conversions is the epitome of futility." The SEO space is a bit crowded right now. So many people are fighting for attention that it seems like people are fighting without purpose. There may be more people writing SEO blogs than there are reading them. ...

Small business owners are often curious, and sometimes desperate, to understand why their web sites are doing well -- or doing poorly -- when it comes to search engine visibility. Online forums and message boards are filled with questions like "Why is my competitor outranking me?", "Why doesn't my new product page bring me any search traffic?", or "How come my site hasn't been crawled in a month?" If you live and breathe search marketing, these ...

Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete. Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion and performance benchmarks. Over 80% of consumers hot on the trail of a product or service have a higher propensity of ...

B2B copywriting is tough stuff. Instead of, "Wipes clean with a damp cloth," you may find yourself trying to simultaneously explain and extol the virtues of some complex mechanical system while being creative and persuasive at the same time. Copywriting for B2B SEO is even tougher. Here are ten tips to help you succeed. Watch the lingo Make sure to use generic terms on the page. In most cases, B2B searchers are more likely to use generic ...

The other day I had a conversation with some nice people from the market research company Coleman Parkes Research. They wanted to tell me about a study they have recently concluded about social networking. I have to say it was pretty interesting stuff. I will leave it to you to search for them and to download their full report. What was interesting to me is the evidence they turn up about adoption and how the adoption of social media to date by ...