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Category Archive for ‘Social Networking’ rss

How To Utilize Social Media in Health Insurance

So you work at a health insurance company or in a related business, and you have decided to take the plunge into social media, despite the significant obstacles. So how do you create a program that is engaging, yet complies with regulations? Jason Falls of Social Media Explorer gives some relevant tips that are useful [...]

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Using Social Media in the Health Insurance Industry

The health insurance industry has not been the first to jump onto the social media bandwagon. For a number of reasons, social media presents some problems for insurance companies, both in the marketing arena and the information arena. For example, there are a plethora of privacy regulations governing what can and can’t be exposed about [...]

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What’s Up With Location Based Social Networking?

Location based social networking is facilitated by applications like Buzzd, Loopt, BrightKite and Foursquare, which allow mobile smart phone users to “check in” at either map coordinates or location – such as a business, restaurant, or event center. Recently, Facebook and Twitter added location options. Twitter announced in April that they will allow users to [...]

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Social Networking-The journey from toys to tools

Social Networking-The journey from toys to tools

“Follow me on Twitter!”

“I’ll add you on Facebook!”

“Hey, we are Orkut friends!”

“I’ll subscribe to your RSS feed right away!”

You will agree, these are some of the most touted phrases that we use when we “network”. However, this is not the way the journey had begun. The transformation from toys to tools was a revolution that brought out a whole new “Social Economy” in “Social Networks”.

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SEO: GOOGLE PERSPECTIVE [Part III]

In the two previous parts of this post, I discussed mostly about the general factors that help in getting a site optimized to the highest order of ranking on the Google search pages. In this last part, I will concentrate more on some of the technical factors. Images used in a site should have separate [...]

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Social Network Marketing Benefits

You have recently set up your business organization and deciding on a proper marketing strategy to add brand value to your organization. However, your resources are limited and this is restricting you form any sort of capital investment in this regard. Amidst a highly competitive market, how would you advertise and add proper brand value to your products? The answer in this fast-paced technology aware world is quite simple and intriguing: Social Networks.

For those of you new to this philosophy or rather a concept, a Social Network is a social structure which links individuals and organizations on common grounds of interdependency and areas of interest. These interests may include friendship, kinship, values and visions, or even financial exchange and trade; just to mention a few. There are a plethora of websites that offer you services that allow you to Social Network. However, the question is, How do you utilize this offering?

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The Social Media Puzzle

The other day I had a conversation with some nice people from the market research company Coleman Parkes Research. They wanted to tell me about a study they have recently concluded about social networking. I have to say it was pretty interesting stuff. I will leave it to you to search for them and to download their full report. What was interesting to me is the evidence they turn up about adoption and how the adoption of social media to date by companies follows an early adopter pattern.

The other day I had a conversation with some nice people from the market research company Coleman Parkes Research. They wanted to tell me about a study they have recently concluded about social networking. I have to say it was pretty interesting stuff.

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