Category Archive for ‘Social Networking’

How Social Media Can Help Your PR Efforts

by Chris Winfield on Sep 16, 2008 (0) Comments

The emergence of social media has been a game-changer for newspapers and magazines. On the one hand, they have seen their print numbers continue to drop as more and more people turn to the internet to get their news and information. On the other hand, they (the smart ones) have seen that by embracing social media and leveraging the different opportunities it offers, they can drive more traffic to their sites, engage in open dialogues and react quicker. So what does this mean for you? More opportunities than ever for you to build relationships and get publicity. Here are a few things to keep in mind when trying to leverage social media for PR purposes — and that’s PR as in public relations, not PageRank!

Start Small

Many times when people think about getting publicity for their business, their wishlist goes something like this:

LiveBar Adds A Little Strip Of Community To Any Site

by Mark Hendrickson on Sep 16, 2008 (0) Comments

LiveWorld is a publicly traded company that’s been around since 1996 and is best known for its white labeled social networks. These are online communities that LiveWorld helps clients build up around their existing brands, and they often take a good deal more time and effort to set up than communities created on top of self-service platforms like Ning or KickApps.

However, LiveWorld is making a significant foray into “out-of-the-box” communities with the release of LiveBar, a widget-like site addition that brings community features to any website using only one line of JavaScript.

Why I Hate Social Bookmarklets & Proof They Don’t Work

by Kelvin on Aug 27, 2008 (0) Comments

The social media bookmarklet has become a de-facto element in most new website designs. And while I love social media and think it can have some huge benefits for websites; I think including social bookmarklets like AddThis to a new web build default is at best lazy-ness and at worse symptomatic of a complete miss-understanding [...]

Social Media Marketing ROI- Metrics and Analysis

by Muhammad Saleem on Aug 26, 2008 (0) Comments

When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were no metrics available right now, and that someone would have to come up with a new way of measuring social media success.

While many people argue that the current metrics are no longer applicable, here’s a look at how we can adapt the currently available methodologies and apply them to social media marketing campaigns.

Click to continue reading…

What’s Next? A Site For People Who Love to Make S’mores?

by Vindu Goel on Aug 25, 2008 (0) Comments

There’s a social network for everybody — and that’s not an exaggeration.

Facebook v. MySpace In The U.S. Market: The Music Factor

by Michael Arrington on Aug 22, 2008 (0) Comments

Facebook is now the largest social network in the world. But they continue to trail MySpace by a massive 36 million users in the U.S., and at current growth rates it will take them 18 years to overtake them.

Most of Facebook’s growth is international, where they’ve executed on a brilliant strategy for quickly rolling out [...]

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