Reader DjCarbon pinged me this morning with an interesting bit of news. Above you see the first two entries for the search “i’m a PC” in Google – Apple has essentially hijacked the dialogue about personal computers, forcing Microsoft to take a stand through their new commercials. The “I’m a Mac/I’m a PC” commercials are odd and insidious but, as we see here, Apple has distanced itself from the profit-averse desktop PC market and created a new category. It’s not a PC you’re buying, fanboi, it’s not a beige box with a keyboard and a crappy LCD. No, you’ll never have to open the case, Mac-lover. You’ll never have to upgrade the operating system. When you walk into the Apple store you aren’t shopping for a PC – a personal computer, to reengage that acronym’s original meaning. You’re buying something much cooler, right?
Category Archive for ‘Software’ 
Shockweb aggregator Fark.com feeds our link lust
A friend of mine asked me to write about Fark.com, the famously shocking news aggregator that has even more loyal followers now that they don’t include porn links. I usually avoid the site, not because of the shock value, but because I don’t want to burn up an hour learning about the so-called Obama race war, violent crime rates in Detroit, and the abysmal US economy. And those are the more serious links. Usually, headlines are more like “Ike survivors may have to wait weeks for baths. France shrugs” which is just cheeky enough to get you to click on it, even though the actual report has nothing to do with France (a pet topic for the site owner). It’s what I call a force-pull headline, one that you just can’t help clicking on.
Bill Gates/Jerry Seinfeld Microsoft Commercials
A lot of people seem to be confused about the commercials. I see a lot of blog posts complaining about them, but this is exactly what Microsoft wants. They want people to start talking about Microsoft again. For the longest time there was no Public Relations effort from Microsoft. Out of Sight, Out of Mind. [...]
Want to know what’s RED HOT? Adobe Flex
I am not going to insult your intellence and try to teach you how to use Adobe Flex because frankly, I am just learning. Over the past few months, every major project and intitiative I’ve heard about has components built using Adobe Flex. With the emergence of Flash as a usable technology and ActionScript as [...]
New Manager on the Block!
With information overflowing from the million sites on the net, finding exactly what one is looking for, is nothing short of finding a pin from a haystack. Say, you have a website or intranet and it has spread its branches over time. While it is very useful, much of the content is outdated, updating the [...]
More RSS Aggregator Info
Really Simple Syndication or RSS is an aggregated web platform applied across the virtual interface of the internet. RSS feed reader or aggregator web tool is used to check RSS enabled WebPages to find and display the updated contents from the feeds. RSS enabled web pages also known as RSS documents are described by a [...]