your link to better business solutions

Category Archive for ‘TechCrunch’ rss

A New Way to Search: Use Your Mouse

by on Sep 08, 2008 (0) Comments

KallOut

Here at TechCrunch 50, there are a slew of interesting companies worth writing about on-stage. But I came across one in the Demo Pit that’s just as noteworthy.

Called KallOut, the service allows you to search the Web without minimizing the screen and going to the Web and replaces that with a couple clicks of a mouse. According to the company, its research shows that users can search the Web up to ten times faster by using KallOut. I’m not sure it’ll be that fast, but it’ll definitely improve efficiency.

Is Search Really 90% Solved?

by on Sep 07, 2008 (0) Comments

Jessica Guynn has an excellent interview with Google’s Marissa Mayer today about Google’s first ten years (today is arguably Google’s tenth birthday). Good stuff in there – Marissa talks about Google’s accomplishments in search and advertising, and looks forward to a future where cloud computing becomes pervasive. Marissa also says she hopes to still be at the company in another ten years.

But one thing caught my eye. Marissa says search is “90 to 95%” solved:

Search is an unsolved problem. We have a good 90 to 95% of the solution, but there is a lot to go in the remaining 10%. How do we monetize new forms of content as they come online such as video, maps and books. How do we help content providers transition their businesses online and build healthy businesses.

Here’s the thing. I don’t think search is even close to being solved yet. In a May 25 post I talked about how early I think we are in search, and why a competitive search market is so important to make sure innovation keeps happening:

The Race For Attention Tightens Online As McCain Gains On Obama

by on Sep 05, 2008 (0) Comments

Obama vs. McCain

Now that convention season is over and the candidates have about eight weeks before they find out who will lead the United States for the next four years, it’s time we compare each candidate’s attention online as we head into the final stretch.

According to Google Trends data, Republican candidate John McCain is quickly gaining ground on Barack Obama and witnessed a spike in searches the day he announced Sarah Palin as his running mate. However, Obama witnessed an even greater spike at the same time, perhaps due to his convention speech the night before and some comparative searches pertaining to Palin.

The Great Online Advertising Divide Widens

by on Sep 04, 2008 (0) Comments

eMarketer Online Advertising data

As online advertising spending continues its meteoric rise — the Wall Street Journal is reporting a healthy gain of 20 percent in the second quarter alone — not every form of advertising is enjoying such success. In fact, as economic troubles continue, more and more advertisers are only willing to spend money on search ads and are increasingly ignoring other forms of advertising.

According to eMarketer, search ad spending will reach $10.4 billion this year, more than twice as much as advertisers will spend on display ads. More importantly for Google, search ads will represent 42 percent of all advertising spending, while display ads will account for just 21 percent of all online advertising.

Overlay.TV Helps You Customize, Monetize Streaming Video

by on Sep 04, 2008 (0) Comments

Overlay.TV, a startup that lets users augment streaming videos with customized text, audio, images, and links, has launched to the public. The service overlays videos from a number of video sharing sites with a new layer containing this customized content, which can be used for entertainment purposes or as an easy (and potentially effective) means of monetizing video.

To use Overlay.TV, you first give the site the source URL of the video you’d like to modify. Overlay then streams this video from the original host (the site doesn’t host any video content, so it shouldn’t have to worry about the copyright violations that plague sites like YouTube). After loading the video, users are free to add their own content as part of a new layer with options that include text, links, custom images, and clip art. The site includes some basic timeline functionality, so you can set specific times for each item to fade in or out, but it can be hard to finetune the position and timing of each element.

Greenseng: A Green Search Engine That Actually Conserves Energy

by on Sep 02, 2008 (0) Comments

We’ve seen a few sites attempt to help turn the web green, but most of them have been little more than gimmicks. Blackle purports to conserve energy by offering a “black” version of Google, which it says uses less energy than the engine’s standard white. But Google has gone on to say that black may actually increase the amount of energy consumed by visitors (of course, this didn’t stop Google Israel from turning its site black in honor of Earth Hour).

Today, Y Combinator startup CO2Stats has launched a search engine that aspires to be truly green. Greenseng (sounds like Ginseng) is a standard search engine, pulling results from Google’s Custom Search to produce results. But instead of relying on a dubious method of energy conservation, CO2Stats measures the amount of energy used by its servers and the computers of its users and purchases renewable energy certificates (similar to carbon credits) to offset the environmental toll.

No Joke: Google Introduces Its Own Browser, With A Cartoon

by on Sep 01, 2008 (1) Comments

Google Blogoscoped has published a lengthly cartoon sent to them by Google and drawn by Scott McCloud that provides the first public details about Google Chrome, an open source browser based on WebKit and powered by Google Gears that has been rumored but never before confirmed.

According to the cartoon (which can be seen in its entirely here – thanks Marshall), the Google Chrome project has already undergone a substantial period of development with engineers working to create a product that’s secure, user friendly, fast, stable, safe, and easily testable. No word yet, however, on when it will be released.

This is a straight shot over the bow of Microsoft, which has tightly integrated its Live Search offering into its dominant Internet Explorer browser (and which, surprise, is in turn tightly integrated into Windows). It also makes for an awkward relationship with Mozilla, whose Firefox browser Google basically funds.

The cartoon breaks down Google Chrome’s features into the following four topics.