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SEO: GOOGLE PERSPECTIVE [Part III]

In the two previous parts of this post, I discussed mostly about the general factors that help in getting a site optimized to the highest order of ranking on the Google search pages. In this last part, I will concentrate more on some of the technical factors. Images used in a site should have separate [...]

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Election Night TV: Networks Aim to Dazzle With Gadgetry

It’s election night, and CNN anchor Wolf Blitzer is in New York talking to an Obama campaign strategist in Chicago.

But instead of the split screen or window TV viewers might typically see during live remote interviews, the Obama spokesperson will be projected as a three-dimensional hologram, making it appear as if he or she is in the Manhattan studio with Blitzer. The network plans to conduct similar holographic interviews with representatives from the McCain campaign in Phoenix.

“Everyone is doing something virtual this election year,” says CNN Senior Vice President David Bohrman, the guy who pushed the technology. But Bohrman believes CNN is going where no network has gone before by employing Hollywood-style effects. “Virtual elements in a real set look so much better than a real person in a virtual set,” he says.

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Getting Your Site to Play Well With All Browsers

A customer is visiting your e-commerce Web site. She’s decided to do more online shopping this holiday season to save on gasoline and find the lowest prices. She’s using a Mac running Safari, but your site is optimized for Internet Explorer (IE) 7 and your development budget is mainly focused on preparing for IE 8. She selects a few products and heads for the shopping cart, but the “checkout” button isn’t available. Frustrated, she’s off to another site. You’ve lost the sale.

IT managers are now working feverishly to avoid this type of incident, which underscores a current fact of life for Web site designers, Web application developers and your entire IT department: Web pages can look and perform differently from one browser to another.

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Cloud Computing: The Dark and Stormy Side

A number of leading authorities have been urging caution on the adoption of Web-based services as a new wave of vendors unveil cloud initiatives. Cloud computing involves computing resources hosted in an off-premise “cloud” rather than an in-house computer room.

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Ask.com Taps Semantics for Smarter Search

Ask.com rolled out a new version of itself Monday. The revamped search engine includes a new user interface with three new technologies — DADs (Direct Answers from Databases), DAFS (Direct Answers From Search) and AnswerFarm — that offer users the ability to search the Web using commonly spoken language.

The enhancements to Ask.com will help the site retain existing users and attract new, said Caroline Dangson, an IDC analyst.

Natural Language Search

Ask.com’s new technologies differ from those used by competitors such as Google (Nasdaq: GOOG), Yahoo (Nasdaq: YHOO) and MSN Search because they enable Web surfers to type real questions, instead of a series of keywords, said Erik Collier, vice president of product management at Ask.com.

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Generating Leads in a Web 2.0 World

Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty.

If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson’s blog, Trends in the Living Networks.

A New Conversation

Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them.

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Building a Profitable Web 2.0 Web Site

Competition for building a profitable Web site is quite fierce. Yet many of us have dreams of a unique concept that will attract viewers, followed soon thereafter by advertisers. I’m not sure what percentage of aspirants succeed in this quest, but I would venture to guess that it’s a very low percentage.

With the evolution of the Web to the Web 2.0, the task becomes even a bit more challenging. For those who aren’t familiar with the term Web 2.0, Wikipedia can help out: “Web 2.0 is a living term describing changing trends in the use of World Wide Web technology and Web design that aims to enhance creativity, information sharing, collaboration and functionality of the Web …” The complete definition also mentions video sharing sites.

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