Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner’s part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it’s also an activity that many search marketers either choose to avoid or don’t even consider at all.
And that’s a mistake. Good testing can not only help you get rid of stinker ads and landing pages, it can also help you optimize winning campaigns, improving their conversion rates and making them even more profitable. And testing needn’t be difficult or time-consuming, especially if you have the right tools. One of the best tools for helping you test and refine your search marketing campaigns is Google’s Website Optimizer. Even better, Website Optimizer is a free service.
If you liked my previous article on Photoshop shortcuts, you’ll probably find this post useful. Here are 26 Illustrator shortcuts that can help you to speed up productivity. I use most of them (in fact, I can’t work without them). Most of shortcuts listed in this article aren’t documented in the software, so keep reading [...]
About a year ago, I compiled a huge list of artistic sites. It seems like the trend has carried on in 2008 and is growing stronger (thank God the glossy style is gone). So what’s hot now? Pencil sketches, handwritten notes, card stocks, watercolor effects, collage art, script fonts, grungy and splatter ink backgrounds (glossy [...]
According to a poll I conducted, just over 1 out of 10 people don’t think SEO (Search Engine Optimization) is mandatory as a designer; and what really surprised me is about 24% don’t even know what SEO is! If you’re among the quarter of people who don’t know what SEO is or understand how it [...]