Although much of the media attention Barack Obama is receiving now is focused on his governance and Health Care, it’s important for other politicians and businesses alike to keep in mind the paradigm shift of the Obama election. Obama transformed campaigning and politics through his use of the Internet as a campaign tool. He did [...]
It’s election night, and CNN anchor Wolf Blitzer is in New York talking to an Obama campaign strategist in Chicago.
But instead of the split screen or window TV viewers might typically see during live remote interviews, the Obama spokesperson will be projected as a three-dimensional hologram, making it appear as if he or she is in the Manhattan studio with Blitzer. The network plans to conduct similar holographic interviews with representatives from the McCain campaign in Phoenix.
“Everyone is doing something virtual this election year,” says CNN Senior Vice President David Bohrman, the guy who pushed the technology. But Bohrman believes CNN is going where no network has gone before by employing Hollywood-style effects. “Virtual elements in a real set look so much better than a real person in a virtual set,” he says.
It’s hard to dismiss the role of the Internet in this year’s elections. Both political parties are using online strategies to an extent never seen before in a political campaign. From daily candidate blogs with updates on issues, to made-for-YouTube commercials, to the use of technologies such as SMS to announce vice presidential selections, to — perhaps most discussed — the use of online tools for fundraising, the Internet has become a dominant force in this election.
In fact, young voters in particular have come to expect that they can gather information about candidates and issues online, and a failure by candidates to address this expectation may negatively impact their campaigns and their fundraising.
Results of a recent election survey indicate that while TV ads are still considered the most effective way to reach voters, e-mail and Web sites are now ranked higher than phone or radio campaigns. Furthermore, among young voters (18 to 24 years old) less than 5 percent say that direct mail is effective. (Visit the E-Voter Institute for more information.) Meanwhile, a recent Quibblo.com survey indicated that a full 36 percent of quiz takers didn’t watch presidential candidates’ acceptance speeches on TV during the recent conventions.
Have you ever wanted to know when politicians are lying? A startup called RealScoop thinks it can nail it down for you in real-time with the help of voice analysis technology that it claims, is used widely in law enforcement and fraud prevention.
Dubbed the Believability Meter, RealScoop’s analysis technology analyzes over 100 vocal elements of the human voice and performs over 1,000 calculations per second to find out if a politician or celebrity is telling the truth.
The site itself features a bunch of videos collected from outside sources that are played in its own player. The player features a meter that changes dynamically as it analyzes what’s being said. If it believes the person is lying, the meter turns red and moves towards the “highly questionable” area. If it believes the person is telling the truth, the meter stays green and in the “believable” section.
If Senators John McCain and Barack Obama actually do debate Friday night, you will be able to watch what thousands of viewers think of their verbal sparring almost as they talk. Twitter, the service that lets techno-hipsters broadcast their thoughts in 140-character bursts, is setting up a special politics page to make it easy to tune into the chatter.
At midnight Thursday, the company is launching election.twitter.com, the first specialized section of its site. Like Twitter’s main service, it is dominated by a big white box. But instead of typing an answer to What are you doing? the election site asks, What do you think?
Now that convention season is over and the candidates have about eight weeks before they find out who will lead the United States for the next four years, it’s time we compare each candidate’s attention online as we head into the final stretch.
According to Google Trends data, Republican candidate John McCain is quickly gaining ground on Barack Obama and witnessed a spike in searches the day he announced Sarah Palin as his running mate. However, Obama witnessed an even greater spike at the same time, perhaps due to his convention speech the night before and some comparative searches pertaining to Palin.
Can traffic to a Presidential Candidate’s homepage be used to gauge who will win this year’s election? Hitwise has published recent data on the traffic both American presidential candidates have seen in the last month (ending 8/23), and while the results don’t seem to shed much light on the forthcoming election’s outcome, they reveal a few interesting trends.
Hitwise has ranked each state by two criteria: its contribution to each site’s total traffic, and the the overall likelihood that a user in the state will visit the candidate’s site (called the Representation index). If either metric is applicable to the election, it will be Representation Index, which indicates the candidate’s popularity on a per-state basis and isn’t affected by the state’s population.