Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty.
If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson’s blog, Trends in the Living Networks.
Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them.
A company should redesign their website for many reasons. For a company the decision to redesign a website may be more compelling than for a personal website or community website. A small company may have budgetary constraints that prevent a redesign of their website. However the increasing role played by online marketing [...]
Competition for building a profitable Web site is quite fierce. Yet many of us have dreams of a unique concept that will attract viewers, followed soon thereafter by advertisers. I’m not sure what percentage of aspirants succeed in this quest, but I would venture to guess that it’s a very low percentage.
With the evolution of the Web to the Web 2.0, the task becomes even a bit more challenging. For those who aren’t familiar with the term Web 2.0, Wikipedia can help out: “Web 2.0 is a living term describing changing trends in the use of World Wide Web technology and Web design that aims to enhance creativity, information sharing, collaboration and functionality of the Web …” The complete definition also mentions video sharing sites.
There are a superfluity of tools and utilities on the internet that you can utilize to rapidly develop your web application. Whether you want to deploy your own personal home page or a website for your organization or simply any web app, these tools not only assist you to quickly learn the tricks of the trade, but also help in rapid and powerful client side code development.
One such tool that we will be discussing here is MooTools. MooTools is an open source, compact and modular object oriented framework that has been built around the JavaScript platform and can be implemented in client side scripting for web applications. Cross browser compatibility is supported, which saves you the hassle to re-write sections of code in your web app for different browsers, in order to handle browser compatibility issues. Moreover you can even use many of the built-in functions in MooTools to perform manipulation of CSS thereby changing the layouts of your web page on the fly. MooTools has been released under the MIT license, which is open source and this gives you the freedom to use it and modify it in every aspect.
I’ve talked to a lot of Web 2.0 companies in the past month, some big and some small. A few themes have developed in how to make a successful Web 2.0 company – here’s a few ideas.
1. Build a real team. There are so many Web 2.0 companies that are either run in a virtual environment or with just a few people in a basement somewhere. It’s not a good strategy because any ideas that could germinate with a larger team – and I mean about 5-8 people or so — will be stagnated with just one or two employees. If you can’t afford a real team that includes a developers and designers, folks in marketing and accounting, and a sales agent or two, you might just have an idea, not a company. It reminds me of my experience this week with a rental car company staffed by just a couple of people. (Yes, I was trying to save a buck.) One of the employees was out sick, so that left one person to transport people to and from the airport, do the paperwork, and deal with frustrations. In the same way, one person can write a blog, but it takes a company to make a real Web 2.0 product that actually does something.
Landing pages or how to create landing pages that convert is an intriguing and debatable topic. Depending on visitor expectations and the relevance to the topic covered can make your pages candidates for high bounce rates (higher than 50%) vs. a successful conversion rate of 5-15% for pages that hit their mark.
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A web design company needs to monitor the advancements in technology closely in order to remain competitive. A Web design company that offers only static websites is limited in its viability in today’s information driven economy.
Website design has evolved in recent years. The information publishing needs are more complex and powerful than they have ever [...]