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7 Reasons To Go for Internet Marketing Than Using Conventional SEO Tools

by on Jul 27, 2008 (Comments Off) Comments

When we think of new upcoming economy under the Indian Economic Ambiance, we definitely think of either setting up a new business or opt for expanding our current business, in both perspective of the market we need customers, Industries today do not go For Door 2 Door conventionalizing but instead they would rather prefer to sit back and relax. Being a competitive market, they can definitely not afford to sit back and leave the needful work to be done by the others, however this work has to be done by someone, someone has to step out and do the needful work.

The answer to all your business troubles end up right here at the right place, SEO services offer you the best deal, but even here there is discrepancy, discrepancy in the sense that some of the search engine optimizers use some widget tools which will promote your organization’s growth to an instant fast level and endorse your product. Within no time you will see your product topping the chart, but that momentarily slowly will die out because they use some tools. There are some other search engine optimizers as well, who use social media as their tool and this effect is ever lasting.

Information Architecture – a site review is nothing without it.

by on Jul 27, 2008 (Comments Off) Comments

Posted by Duncan Morris

Will and I have a recurring argument about what should and shouldn’t be in a site review. My argument has been, and remains that before you can do a proper site review you need to do keyword research, in order to validate that the site architecture is correct. Whereas Will says his argument is that you can separate a “site review” into two separate parts: technical review and keyword targeting review – which could be separate deliverables and for only the second of which do you need keyword research.

I have been doing a fair few site reviews recently and one thing has stuck out. Yes, almost every site I’ve ever looked at has technical issues that should be fixed. Yes, people are still using font tags in a deliberate attempt not to pass semantic information to the search engines , and yes some people still insist on creating a hideous flash monstrosity. However, the biggest issue (ignoring the hideous flash monstrosity which deserves everything it gets) is not something that can be fixed by tweaking a template here, or adding a mod re-write rule there.

I’d love to stir this up into a big issue, but unfortunately it really isn’t. You see, Will knows i’m right but never likes to admit he’s wrong. Will wants us to first do and send the client a technical site review. After that he argues we can look at the keyphrase research and information architecture. I’m a firm believer that step one should be keyphrase research which can then feed into a site review which not only looks at if there is a h1 tag on the page, but whether the keywords in the h1 tag are the right keywords.

Beware the Hype for Software as a Service(SaaS)

by on Jul 27, 2008 (Comments Off) Comments


Time to dispel a few popular myths. SUVs are not cool. They never were. You Hummer guys were drawing snickers a few years ago. Now, with the price of gas nearing $5 a gallon, we’re laughing out loud. And Microsoft’s Vista is not a failure. To date, the software company has sold more than 150 million units. Vista has made Microsoft a ton of money. Yes, yes — it’s preloaded on every new computer. And yes, of course — it stinks. But no, it’s not a failure.

Open Web Foundation to Play Freedom Cop for Net Specs

by on Jul 27, 2008 (Comments Off) Comments


The Open Web Foundation introduced itself to the world last week at OSCON, the Open Source Convention, held in Portland, Ore. The consortium of individuals and Internet companies is an effort to build a home for community-driven specifications on the Web. The organization follows open source models already seen in the Apache Software Foundation. Its goal is to provide a lightweight framework that will help communities handle the legal requirements necessary to create successful and widely adopted specifications.

Cloud Computing: When Computers Really Do Rule

by on Jul 26, 2008 (Comments Off) Comments


In the nightmare scenario of Luddites everywhere, The Computers have been entrusted with mankind’s accumulated knowledge. All is well until that fateful day when the machines band together, creating a mammoth, all-powerful, living network that thinks, grows and takes over the Earth. Think “The Terminator” or “Colossus: The Forbin Project.” These days, the geek buzzword for this is “the Cloud” and the catchphrase is “Cloud computing.” First, the bad news, at least for the Luddites: The Cloud is already here.

Internet Habits and the Presidency

by on Jul 25, 2008 (Comments Off) Comments


When it comes to the Internet, Republican presidential candidate John McCain recently said that he’s “an illiterate who has to rely on his wife for any assistance he can get.” In an era where the Internet is playing an ever greater role, does such an admission matter, and does it say anything important about the age gap between McCain and Democratic candidate Barack Obama? This is not the first time a politician has come under fire for sweeping claims about the Internet. Recall, for instance, Al Gore’s comment that he “took the initiative in creating the Internet.”

Are SEO tools any use?

by on Jul 25, 2008 (0) Comments

I have to admit to being a bit of an SEO tool junkie. I must have tried hundreds including the treasure trove at Aaron Wall’s SEO tools. My bookmarks are groaning. Not to mention my Firefox browser SEO plugins.. Consequently I am awash with information which measures every conceivable metric. I have also added to my own plethora by building a few SEO tools myself in BASH.

In a dedicated search marketing agency like ours I would hazard the notion that our choice of tools is a critical starting point for most of us. Which SEO tools we use – and why – is an important part of our internal dialogue. I guess in part though my search for the *perfect tool* is not driven by any expectation that I will find any such thing. I have come to realise that I like tools because they let me see what everybody else is up to! I do not really use very many myself!

It is certainly important to keep abreast of the latest software developments particularly those which enjoy wide useage and currency. Some of our clients share our own love for search engines and are very well researched – as we would expect. So how do we add value? My own feeling is that if a would be carpenter goes and buys a huge bag of expensive tools then that is what he has. A bag of tools. Using them skilfully is a different matter. And – not that I know anything about carpenters – but I bet they use surprisingly few simple tools exceeedingly well. This is a challenge which faces us all in many areas of our lives. We may be information rich. But do we have time or the skills necessary to crunch the numbers in a meaningful way – one which provides insight and a road map to future actions? I am not sure. I have read a proposal which says that the spend on analysis needs to be higher than the spend on reporting by a factor of 10. Those figures seem about right to me. But what use is a tool which gives us – for example – a keyword density – unless we have a meaningful base line of empirical research which indicates what use such a metric might be?

Over many years of commercial search engine experience I have come to believe that the most important skill for an SEO consultant is to simply be able to read the html and content of a page and to notice what is important. I like to jockey between lynx and wget – two text browsers both of which are generally pre installed in linux. Using grep – another linux command – I can quickly filter multiple files. The tools only present the data. Acute powers of observation and memory together with the ability to discern patterns where none seem to exist seem to be our most vital skills. Once those skills are wedded to a systematic programme of empirical A/B testing in controlled circumstances it is possible – quite quickly – to build a model for the *perfect page* or at least one which deserves to rank well for its primary keywords on all the major  search engines. The model may vary over time. It may vary by vertical. It may vary between search engines. But the basics always remain the same.

To say good content is King is a cliche but it is true. There is simply no substitute for it. And no amount of SEO will cause poor content to rank highly. Why should it ?