Websites as Web Services
As we step forward into the next generation of computing, the internet is experiencing a major revolution in its domain. The web is slowly morphing from a Web 2.0 to a whole new Web 3.0. However, web 3.0 has still, a long way to go before it can be implemented for real.
“So what is the big deal?”
Web 2.0 had revolutionized the way in which websites present their content to users. Structured layouts, the use of layers in presenting information, the buzzwords that replaced flashy banners, sleazy elements, pop up(s) and so on. The message was loud and clear: if you wanted to increase your website traffic and do business, your design had to be “user friendly”.
Today, Web2.0 has achieved whatever it had set out to achieve. The user now see terabytes of information, laid out on a palate in a precise, structured and presentable manner. Well today, more or less this is what your perspective of the internet is. However, what does this information convey to its machine counterparts?
Using Blogs for SEO: RSS and Internal Links
Many businesses wonder, what is the purpose of having a blog? Depending on your stance and marketing objective, blogs (short for web logs) are great open source tools (known as content management systems) that if wielded properly can be instrumental to SEO and organic search engine positioning.
Blogs implement topical pooling of link flow through using a platform of internal linking that makes it crystal clear to search engines what each sub folder is about.
Keep in mind that most sub folders are still viewed by search engines as entirely different sites, so through strategically cross-linking pages or posts from one sub folder to another, the synergy it creates can create spikes of link flow which translate into rankings.
Another great advantage blogs offer to static or legacy (CMS) content management systems that lack SEO prowess is, the ability to ping and promote its own content through RSS feeds and send search engine spiders deeper into a site.
GOOGLE MAP API
Let’s get lost!
Thanks to the Google Maps. Satellite based imagery and point to point detailing of terrains as well as route planning, that is what Google Maps is all about.
Imagine you go on a hiking trip, you are not sure of the terrain and you wish to explore. Google Maps shows you the terrain and plans the route. It is a free Web mapping service application from Google that powers numerous map-based services.
Google created Google Maps API to help the developers in integrating Google Maps into their own web sites with their data points. Developers just need to apply for an API key from Google, which is bound to the web site and directory given whilst creating the key. If you want to create your own web page you need to include Google Javascript into your web page. The Javascript functions add points into your Mapping application.
20 Ways a Company can Retain Website Visitors
A company’s website plays an important role today. Companies today have an active strategy to attract customers to their website. A company often spends vital resources to maintain a professional website. It is common for a company today spend resources to market its website. It is hence important for a company to ensure visitors remain on the website long enough to generate sales or leads for the business.
A conversion rate refers to the percentage of visitors who take or complete a desired action on a company’s website. A company often uses conversion rate to measure the performance of its website. It is not standardised and it varies from company to company. It can include anything from a direct sale on website, lead, customer enquiry or online registration. Achieving a higher conversion rate is one of the key objectives of an effective website strategy. Retaining visitors on the website for longer has a direct impact on conversion rates. The longer visitors stay on the website the greater the chances of conversion.
SEO: GOOGLE PERSPECTIVE [Part III]
In the two previous parts of this post, I discussed mostly about the general factors that help in getting a site optimized to the highest order of ranking on the Google search pages. In this last part, I will concentrate more on some of the technical factors.
Images used in a site should have separate “alt” ...
SEO: GOOGLE PERSPECTIVE [Part II]
My previous article involved the discussion of certain basic aspects that need to be kept in mind while you are optimizing your website to be ranked higher in the Google search pages. I discussed about title tags, description meta tags and proper framing of the URLs. So, in this post, I will continue from where ...
The Complete Guide To Google’s Website Optimizer
Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner’s part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it’s also an activity that many search marketers either choose to avoid or don’t even consider at all.
And that’s a mistake. Good testing can not only help you get rid of stinker ads and landing pages, it can also help you optimize winning campaigns, improving their conversion rates and making them even more profitable. And testing needn’t be difficult or time-consuming, especially if you have the right tools. One of the best tools for helping you test and refine your search marketing campaigns is Google’s Website Optimizer. Even better, Website Optimizer is a free service.
