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When Keyword Research and Search Data Deceives

100% Organic - A Column From Search Engine Land

As search engine optimization (SEO) professionals, we obsess with search data from a wide variety of resources. Which one is best for our clients? Which keyword research tool reveals the most accurate search behaviors when rebuilding a site’s information architecture? Does our web analytics data validate our keyword research?

And, more importantly, did these tools provide your most desired information? Some answers might surprise you.

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