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Apple’s Aggressive Patent Stand Inhibits Innovation

We’ve already noted how Apple – once the edgy, cool company for the outsider who was just slightly smarter than the average – is now the industry behemoth with the lion’s share of the market. But while Apple likes to promote itself as a freedom-loving, innovation above all company, that moniker applies only to the [...]

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8 DON’Ts and 7 DOs For Holiday eCommerce

The holiday season is almost upon us. It’s time to start looking over the inventory, keywords, and offers to make sure you’re ready for Cyber Monday. In today’s column we offer several things to do and important don’ts that will help you have a successful holiday season.

Don’t…

Blindly test

Traffic in December is unlike any other month of the year. Conversion rates go up, and cost per conversions go down. If you are running split or multivariate tests throughout the month to see which ads or pages convert the highest, do not blindly trust that the data will carry over into January. It is not uncommon to see the highest converting pages (or ads and keywords) not be the highest performer once the buying excitement of the holidays melts away.

Make major site changes

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