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Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as ...

In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank and charge PPC ads usually creates a tidal wave of blog posts, comments and outbursts from the community that uses AdWords on a daily basis. I therefore thought I’d analyse this new development and share thoughts & case studies with our readers. Google ...

As online advertising spending continues its meteoric rise — the Wall Street Journal is reporting a healthy gain of 20 percent in the second quarter alone — not every form of advertising is enjoying such success. In fact, as economic troubles continue, more and more advertisers are only willing to spend money on search ads and are increasingly ignoring other forms of advertising. According to eMarketer, search ad spending will reach $10.4 ...

The term ‘behavioral marketing’ is being increasingly heard across the world these days. The entire concept of behavioral marketing involves noticing consumer’s online behavior and then target them using advertising which is tailor made for their online conduct. It goes needless to say that the whole process is done unobserved by the consumer. It won’t be a misnomer to say that the advent of internet has completely changed the business ...

Technology pundits have been heralding the “year of mobile” every year for a decade, but this year might really be it. The latest evidence: the tizzy over Barack Obama’s much-anticipated text message announcing his pick for running mate. The Obama campaign is expected to send out the news sometime before the candidate’s rally on Saturday to everyone who has given it their cell phone numbers. The plan has political junkies and ...

Search engine giant Google has begun testing video ads on its mobile version of YouTube in the U.S. and Japan. The move is an attempt by the Mountain View, Calif.-based search engine to monetize YouTube's video ad potential. Google bought YouTube for $1.65 billion in October 2006. The move is typical for Google, reflecting its penchant for experimentation, said Laura Martin, an analyst with Soleil Media Metrics. "They're being aggressive ...

NBC is Webcasting much of the Olympics except for the most popular events. But new research by the network hints that its fear that Webcasting could reduce its television audience may be unfounded. For Internet television, the Beijing Olympics represent a milestone. NBC has created a site with an unprecedented 2,200 hours of live Webcasts of Olympic events. But the Olympics are also a powerful illustration of the current battle line between ...