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Tag Archive for ‘advertisers’ rss

A Beginner’s Guide to Pay Per Click (PPC) Advertising

Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as Google, MSN Live and Yahoo. These sponsored links are nothing but PPC advertisements.

The three entities involved in PPC advertising are the visitor, the host that carries the advertisement and the advertiser, who has advertised a product or service on the host website, usually a leading search engine. In this form of advertising, advertisers have to bid on keywords and phrases. Whenever someone searches a product or service using certain keywords, the search result page will feature those advertisements which contain the keywords using which the visitor actually searched in the first place.


Google’s new Quality Score Improvements Analysed

In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank and charge PPC ads usually creates a tidal wave of blog posts, comments and outbursts from the community that uses AdWords on a daily basis. I therefore thought I’d analyse this new development and share thoughts & case studies with our readers.

Google announced:


The Great Online Advertising Divide Widens

eMarketer Online Advertising data

As online advertising spending continues its meteoric rise — the Wall Street Journal is reporting a healthy gain of 20 percent in the second quarter alone — not every form of advertising is enjoying such success. In fact, as economic troubles continue, more and more advertisers are only willing to spend money on search ads and are increasingly ignoring other forms of advertising.

According to eMarketer, search ad spending will reach $10.4 billion this year, more than twice as much as advertisers will spend on display ads. More importantly for Google, search ads will represent 42 percent of all advertising spending, while display ads will account for just 21 percent of all online advertising.


The Trendy Concept of Behavioral Marketing

The term ‘behavioral marketing’ is being increasingly heard across the world these days. The entire concept of behavioral marketing involves noticing consumer’s online behavior and then target them using advertising which is tailor made for their online conduct. It goes needless to say that the whole process is done unobserved by the consumer.

It won’t be [...]


Advice for Mobile Marketers, Courtesy of Obama

The tizzy over the Obama campaign’s plan to text-message supporters with his running mate decision offers lessons for mobile advertisers.


Google Tries Milking Mobile YouTube for Ad Money

Search engine giant Google has begun testing video ads on its mobile version of YouTube in the U.S. and Japan. The move is an attempt by the Mountain View, Calif.-based search engine to monetize YouTube’s video ad potential. Google bought YouTube for $1.65 billion in October 2006.


Is NBC’s Tight Leash on Olympics Webcasts a Mistake?

NBC is Webcasting much of the Olympics except for the most popular events. But new research by the network hints that its fear that Webcasting could reduce its television audience may be unfounded.