Tag Archive for ‘advertising’

What’s Up With Location Based Social Networking?

by Akshay Sura on Jun 10, 2010 (0) Comments

Location based social networking is facilitated by applications like Buzzd, Loopt, BrightKite and Foursquare, which allow mobile smart phone users to “check in” at either map coordinates or location – such as a business, restaurant, or event center. Recently, Facebook and Twitter added location options. Twitter announced in April that they will allow users to [...]

Hating on Apple? Take a number.

by admin on May 19, 2010 (0) Comments

While there are a variety of reasons folks hate Apple, many of the most often repeated reasons boil down to two general problems: 1) Hypocrisy and 2) Draconian, closed methods. Let’s take a little gander at these two general categories and see why Apple is so well described by these titles. Apple’s hypocrisy takes a [...]

Obama and the Internet

by Akshay Sura on Mar 30, 2010 (0) Comments

Although much of the media attention Barack Obama is receiving now is focused on his governance and Health Care, it’s important for other politicians and businesses alike to keep in mind the paradigm shift of the Obama election. Obama transformed campaigning and politics through his use of the Internet as a campaign tool. He did [...]

The Importance of Web Design

by Akshay Sura on Jun 01, 2009 (2) Comments

Simply having a website is not enough in today’s competitive business world. Especially as resources become more limited, it’s important to invest in great web design to attract and keep customers.

Your online presentation is an important aspect of your business, and you want the appearance and functionality of your site to reflect your philosophy and your products in a way that is accessible and easy to use.

Google Map API

by Akshay Sura on Apr 08, 2009 (0) Comments

A great website with superior content goes a long way to getting your business recognized. But if you want to convert that customer contact into a sale, some businesses require a customer to find the brick and mortar place of business. Other customers need to know where to bring items for repair, and others just [...]

Web Analytics

by Akshay Sura on Feb 10, 2009 (2) Comments

Web Analytics, as the name suggests is the process of colleting, analyzing and interpreting the data about the activities of online users accessing your website. This has become an integral factor in almost all online businesses as it optimizes your business by providing meaningful data about how your site is being utilized.

8 DON’Ts and 7 DOs For Holiday eCommerce

by Brad Geddes on Nov 10, 2008 (0) Comments

The holiday season is almost upon us. It’s time to start looking over the inventory, keywords, and offers to make sure you’re ready for Cyber Monday. In today’s column we offer several things to do and important don’ts that will help you have a successful holiday season.

Don’t…

Blindly test

Traffic in December is unlike any other month of the year. Conversion rates go up, and cost per conversions go down. If you are running split or multivariate tests throughout the month to see which ads or pages convert the highest, do not blindly trust that the data will carry over into January. It is not uncommon to see the highest converting pages (or ads and keywords) not be the highest performer once the buying excitement of the holidays melts away.

Make major site changes

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