Posted by Akshay Sura on Jun 10, 2010
Location based social networking is facilitated by applications like Buzzd, Loopt, BrightKite and Foursquare, which allow mobile smart phone users to "check in" at either map coordinates or location – such as a business, restaurant, or event center.
Recently, Facebook and Twitter added location options. Twitter announced in April that they will allow users to attach metadata to tweets. This data could include location information.
Facebook ...
Posted by admin on May 19, 2010
While there are a variety of reasons folks hate Apple, many of the most often repeated reasons boil down to two general problems: 1) Hypocrisy and 2) Draconian, closed methods.
Let's take a little gander at these two general categories and see why Apple is so well described by these titles.
Apple's hypocrisy takes a variety of forms, but one of the easiest to see is the advertising. Apple's ad campaigns, ever since the first, "throw the ...
Posted by Akshay Sura on Mar 30, 2010
Although much of the media attention Barack Obama is receiving now is focused on his governance and Health Care, it's important for other politicians and businesses alike to keep in mind the paradigm shift of the Obama election.
Obama transformed campaigning and politics through his use of the Internet as a campaign tool.
He did not stop with a simple website, as many candidates have posted in the past, or a simple money raising campaign as ...
Posted by Akshay Sura on Jun 01, 2009
Simply having a website is not enough in today’s competitive business world. Especially as resources become more limited, it’s important to invest in great web design to attract and keep customers.
Your online presentation is an important aspect of your business, and you want the appearance and functionality of your site to reflect your philosophy and your products in a way that is accessible and easy to use.
Build Trust
Your company ...
Posted by Akshay Sura on Apr 08, 2009
A great website with superior content goes a long way to getting your business recognized. But if you want to convert that customer contact into a sale, some businesses require a customer to find the brick and mortar place of business. Other customers need to know where to bring items for repair, and others just prefer to conduct their business in person.
Save yourself a lot of time and trouble giving directions by embedding a Google Maps ...
Posted by Akshay Sura on Feb 10, 2009
Web Analytics, as the name suggests is the process of colleting, analyzing and interpreting the data about the activities of online users accessing your website. This has become an integral factor in almost all online businesses as it optimizes your business by providing meaningful data about how your site is being utilized.
Suppose I have a website that is an equivalent to exporter-importer yellow pages. A prospective buyer visits my website ...
Posted by Brad Geddes on Nov 10, 2008
The holiday season is almost upon us. It’s time to start looking over the inventory, keywords, and offers to make sure you’re ready for Cyber Monday. In today’s column we offer several things to do and important don’ts that will help you have a successful holiday season.
Don’t…
Blindly test
Traffic in December is unlike any other month of the year. Conversion rates go up, and cost per conversions go down. If you are running split ...