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Building a Profitable Web 2.0 Web Site

by on Oct 03, 2008 (0) Comments

Competition for building a profitable Web site is quite fierce. Yet many of us have dreams of a unique concept that will attract viewers, followed soon thereafter by advertisers. I’m not sure what percentage of aspirants succeed in this quest, but I would venture to guess that it’s a very low percentage.

With the evolution of the Web to the Web 2.0, the task becomes even a bit more challenging. For those who aren’t familiar with the term Web 2.0, Wikipedia can help out: “Web 2.0 is a living term describing changing trends in the use of World Wide Web technology and Web design that aims to enhance creativity, information sharing, collaboration and functionality of the Web …” The complete definition also mentions video sharing sites.

A Beginner’s Guide to Pay Per Click (PPC) Advertising

by on Oct 01, 2008 (0) Comments

Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as Google, MSN Live and Yahoo. These sponsored links are nothing but PPC advertisements.

The three entities involved in PPC advertising are the visitor, the host that carries the advertisement and the advertiser, who has advertised a product or service on the host website, usually a leading search engine. In this form of advertising, advertisers have to bid on keywords and phrases. Whenever someone searches a product or service using certain keywords, the search result page will feature those advertisements which contain the keywords using which the visitor actually searched in the first place.

What is Microsoft Thinking? Some Thoughts on the Microsoft Commercials

by on Sep 19, 2008 (0) Comments

Reader DjCarbon pinged me this morning with an interesting bit of news. Above you see the first two entries for the search “i’m a PC” in Google – Apple has essentially hijacked the dialogue about personal computers, forcing Microsoft to take a stand through their new commercials. The “I’m a Mac/I’m a PC” commercials are odd and insidious but, as we see here, Apple has distanced itself from the profit-averse desktop PC market and created a new category. It’s not a PC you’re buying, fanboi, it’s not a beige box with a keyboard and a crappy LCD. No, you’ll never have to open the case, Mac-lover. You’ll never have to upgrade the operating system. When you walk into the Apple store you aren’t shopping for a PC – a personal computer, to reengage that acronym’s original meaning. You’re buying something much cooler, right?

The Importance of (KPIs) Key Performance Indicators for SEO

by on Sep 16, 2008 (0) Comments

When it’s time to determine how effective an SEO, advertising or marketing campaign is, the need to establish KPIs (key performance indicators) as benchmarks to measure goal conversion, time lines and tactical objectives.

Performance benchmarks exist for a very specific purpose, to measure conversion and marketing objectives, but KPIs also allow us to extend beyond one-dimensional thinking and truly develop long-term strategic and pivotal advantages.

Search Advertising with the new Microsoft adCenter

by on Sep 15, 2008 (1) Comments

With the launch of the popular web service AdWords from Google Inc, it seemed that Google had monopolized the online advertisement management scenario on the internet. However, arch rival Microsoft was not the one to be left behind. Microsoft has recently launched the adCenter service, with similar features to those of Google AdWords and have [...]

Facebook v. MySpace In The U.S. Market: The Music Factor

by on Aug 22, 2008 (0) Comments

Facebook is now the largest social network in the world. But they continue to trail MySpace by a massive 36 million users in the U.S., and at current growth rates it will take them 18 years to overtake them.

Most of Facebook’s growth is international, where they’ve executed on a brilliant strategy for quickly rolling out [...]

Five Search Queries to Find Sponsorship Link Opportunities

by on Aug 08, 2008 (0) Comments

And regardless of the fact that they are paid, Google doesn’t seem to mind them so long as they are on-topic and coming from a reputable website. As the title suggests, this “link buy” comes in the form of sponsoring an event or website. The trick is to find sponsorship opportunities that are in your corner of the web (read: on-topic).

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