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Google’s new Quality Score Improvements Analysed

In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank and charge PPC ads usually creates a tidal wave of blog posts, comments and outbursts from the community that uses AdWords on a daily basis. I therefore thought I’d analyse this new development and share thoughts & case studies with our readers.

Google announced:


Are Your B2B Paid Search Campaigns Trying To Serve Two Masters?

One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to “not try and serve two masters within a single campaign.” If your campaigns are like most, they have a fixed budget and are ROI driven. In this situation, we are constantly trying to ratchet down the cost per lead while still using up the budget to get as many leads as possible. But beware! At some point you can almost be guaranteed that you’ll be requested to “fill up the pipe” by ramping up volume (and spend) for the short term. Unfortunately, trying to jockey between the two is a recipe for long-term frustration and compromised results.

This may seem trivial to many, especially at the outset of a campaign when everything is new, shiny, and exciting. But as I and my clients have learned, as a campaign matures — and you are looking to improve upon current and past results — that lingering question once again rears its head. ROI or volume? It’s very hard to run disciplined, scientific campaign tests and optimizations if that question isn’t clearly answered and adhered to.


Search Advertising with the new Microsoft adCenter

With the launch of the popular web service AdWords from Google Inc, it seemed that Google had monopolized the online advertisement management scenario on the internet. However, arch rival Microsoft was not the one to be left behind. Microsoft has recently launched the adCenter service, with similar features to those of Google AdWords and have [...]


Top 6 ways to increase traffic to your website

With the recent increase in internet usage and more recently in internet access via mobile devices, online marketing is becoming increasingly important to the success of any business today no matter how small or large.
Online marketing has evolved in recent years. The rise in the popularity of social networking phenomena and the resulting rise of [...]


Where There’s a Web, There’s a Way: A Business Guide to Getting Social

Kathleen Gilroy, cofounder of Swift Media Networks in Boston, eats, lives and breathes Web 2.0. Not only is her latest business venture focused on Web 2.0 services for conferences, but she’s also used just about every Web-based tool there is to run her own various startups. With five full-time staff members, she has become a well-seasoned user of blogs, wikis and collaboration tools.


Google AdWords

A business can only meet success when its products or services on sale meet their necessary marketing or advertisement. Now, when someone talks about advertising their product/service online, nothing can be more appropriate than AdWords.

AdWords was launched by Google in the year 2000 and by 2007 it was their main source of revenue. Initially an advertiser had to pay a monthly amount for advertising their product/service, but later in order to make room for small businesses and advertisers who wanted to manage their own promotion; Google launched the AdWords self-service portal. Google’s AdWords aim has been to provide the most efficient advertising to businesses irrespective of their size.