Apple has built its reputation on innovation, on breaking the mold, on thinking outside the box. But can they keep their outsider ethos when they are the standard instead of the new technology on the block? If recent and continuing developments with the Apple App Store for iPhone and the iPod TYouch are any indication, [...]
Although Apple has once again bowed to AT&T corporate pressure and banned Google Voice and all related apps from the App Store, you can still harness the power of Google Voice for your iPhone.
Go to Cydia – a kind of “grey” app store for iPhone – and get GV Mobile. It’s free on Cydia, and it optimizes Google Voice for the iPhone. This is where I picked up my version of GV Mobile, and I’m loving Google Voice. It’s a powerful communication tool that takes advantage of the power of a smart phone.
A company’s website plays an important role today. Companies today have an active strategy to attract customers to their website. A company often spends vital resources to maintain a professional website. It is common for a company today spend resources to market its website. It is hence important for a company to ensure visitors remain on the website long enough to generate sales or leads for the business.
A conversion rate refers to the percentage of visitors who take or complete a desired action on a company’s website. A company often uses conversion rate to measure the performance of its website. It is not standardised and it varies from company to company. It can include anything from a direct sale on website, lead, customer enquiry or online registration. Achieving a higher conversion rate is one of the key objectives of an effective website strategy. Retaining visitors on the website for longer has a direct impact on conversion rates. The longer visitors stay on the website the greater the chances of conversion.
Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner’s part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it’s also an activity that many search marketers either choose to avoid or don’t even consider at all.
And that’s a mistake. Good testing can not only help you get rid of stinker ads and landing pages, it can also help you optimize winning campaigns, improving their conversion rates and making them even more profitable. And testing needn’t be difficult or time-consuming, especially if you have the right tools. One of the best tools for helping you test and refine your search marketing campaigns is Google’s Website Optimizer. Even better, Website Optimizer is a free service.
This is an old post that I found in the depth of my documents, while the test is old I certainly think the point of the article remains
Ages ago Aaron Wall made a short post promoting a friends online web tool. In the post Aaron suggested, given Page Rank’s infrequent updates and old data that the date Google last cached your site was a better indication of how much Google “trusted” your site than the green strip in the Google Toolbar.
It got me thinking, quarterly updates of Page Rank with data from who knows when, while quite useful isn’t the most reliable indication of how respected you are in the halls of the Googleplex. With the rise of blogs, RSS, social media & user generated content how long ago the search engine spiders visited your site probably is pretty good indication of how important your site is.