your link to better business solutions

Tag Archive for ‘analysis’ rss

Personalize Your Link Building

The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism, which is seeing something through the eyes of the involved. Thus, to get to know someone or a group of people, you have to lose your own set of beliefs and views and start from scratch as you seek out the functional reasons why things happen.

This method is critical for successfully connecting to people, especially online when you have no physical cues to tell you about a person. In essence, you have to lose your own identity at first, in order to get a better idea of how to best connect to someone new. When you approach a potential link partner, you know very little about that person except for a few clues picked up in the analysis of the site that he or she controls. Your best bet is to pick up that information as quickly as possible, because you have a very limited amount of time to make or break that connection.
Personas makes use of the ethnographic method in SEO and are intensely valuable. This process helps you learn about your audience and mindset, and the resulting personas can help you to compare the output of your efforts to the target market in question. It’s commonplace to use personas in areas like usability and social media, but they also can be a tremendous help when written specifically for link development. An audience IS an audience, after all.

Writing personas

Share

Generating Leads in a Web 2.0 World

Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty.

If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson’s blog, Trends in the Living Networks.

A New Conversation

Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them.

Share

Can Web 2.0 Survive the Cancer of Comment Trolls?

I can hear the complaints already: If you read one more geeky media type going on about how Web 2.0 is helping transform the news from a lecture into a conversation, you’ll fire off an angry e-mail or toxic, troll-worthy comment accusing me of trafficking in trendy new media cliches.

Share

Social Media Marketing ROI- Metrics and Analysis


When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were no metrics available right now, and that someone would have to come up with a new way of measuring social media success.

While many people argue that the current metrics are no longer applicable, here’s a look at how we can adapt the currently available methodologies and apply them to social media marketing campaigns.

Click to continue reading…

Share

If You Love Your Data, Set It Free

In the past, data was structured, secure and tightly controlled. The bad news is that the data was limited by the firewall of personnel, technologies, and process rigidity. Today, however, the demand is for just-in-time and inclusive data, moving away from a monolithic data system mentality to multiple sources of data that provide real-time inferences on consumers, activities, events and transactions.

Share