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7 Recession Strategies For B2B SEO

Many people have a “set it and forget it” approach when it comes to SEO. But if you have a good site (in terms of organic search), you should be taking advantage of it—especially during these tough economic times.

SEO remains one of the most cost-effective marketing strategies, especially over the long haul. If your site and the pages on it have historically responded well to desired search terms, you should be tweaking your site to speak to the changing market. Here are seven inexpensive strategies to help you win during these challenging times.

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Building a Profitable Web 2.0 Web Site

Competition for building a profitable Web site is quite fierce. Yet many of us have dreams of a unique concept that will attract viewers, followed soon thereafter by advertisers. I’m not sure what percentage of aspirants succeed in this quest, but I would venture to guess that it’s a very low percentage.

With the evolution of the Web to the Web 2.0, the task becomes even a bit more challenging. For those who aren’t familiar with the term Web 2.0, Wikipedia can help out: “Web 2.0 is a living term describing changing trends in the use of World Wide Web technology and Web design that aims to enhance creativity, information sharing, collaboration and functionality of the Web …” The complete definition also mentions video sharing sites.

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10 SEO and Marketing-Friendly Title Tag Formulas

You want keywords in the title tag. Your marketing VP wants the brand. You know he’s wrong, because search engines are structured thinkers. He knows you’re wrong, because the title tag shows up in the search snippet and branding matters:

title-tag-snippet.png

Now what?

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Building an Effective Website

Steps to Build a Complete and Effective Website
An article by Web Designer Sudhir http://www.webmindz24.com 
Just having a website is not the only the thing which makes you successful in your business. Only a complete and effective website can give you the boost you have been looking for. Building a complete and effective website requires hard work, time and [...]

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How to Choose the Right SEO Vendor: Responding to Rand

Rand Fishkin of SEOMoz fame just wrote How to Choose The Right SEO Vendor. It’s solid, but I’m going to take advantage of my additional age experience and point out a few issues:

“Start with your Goals”

Absolutely. If you know what your goals are. If not, I suggest that this is a great opportunity to evaluate your potential SEO vendor. If they say something like ‘get a high ranking’ show them out.

If they say ‘increase sales’ or ‘improve visit quality’ or ‘increase non-branded search traffic’, say ‘hmmmm’, furrow your brow, and put them on your short list. They’re a keeper.

“Connect with your Social Network”

Yup. No arguments at all. Just remember your ‘social network’ includes some unique devices: The phone and face-to-face meetings.

“Get Advice from SEO-savvy People You Trust”

Again, no argument.

But make sure ‘SEO-savvy’ means ‘knows about SEO’ and not ‘Read an article in an airline magazine and now understands how important the keywords meta tag really is’.

“Ask for a List of Past Success Stories (not just clients)”

Bingo. This is the key. Listen not just to the success stories, but how the SEO discusses them.

Do they talk about advice and strategy? Good.

Do they talk about tricks and sneakery? Bad.

“Talk on the Phone or (if possible) Get Together”

A must. Do not hire an SEO until you’ve spoken to them.

SEO is like any other marketing. Chemistry matters.

“Present a Few Initial Issues Over Email”

I’m ambivalent about this one. You probably don’t know what the real issues are.

Instead, ask the potential SEO vendors what they’d fix.

“References?”

I agree with Rand. References are worthless. You think I’m going to refer you to people who hate me?

“Get an Informal Proposal from your top 2-3 Vendors”

Again, no arguments. Especially on the price. You get what you pay for. Don’t forget it. You want to make $500,000 on your web site? You’d damned well better be willing to spend more than $15,000.

“Have Smart, Sensible People to Review the Contract”

Hmmm. Put a contract in front of the smartest, most sensible people and they start acting like George Bush at a press conference.

Try it if you want, but remember: This is your decision. Look out for contracts that:

  • Lock you in for a year with no termination clause.
  • Let the vendor retain ownership of keywords and/or content.
  • Make sure they include some basic deliverables and a timeline.
  • Please, god, don’t get a lawyer to review it unless you really have to. I guarantee weeks of haggling. And the most airtight contract won’t prevent the vendor from flipping you the bird. It’s about finding people you can trust.

“Go With Your Gut”

Amen. Obey this above all else.

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