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The SEO Failings of Major UK Highstreet Retailers

Posted by Tom_C

I recently read a couple of posts on e-consultancy about the state of play with major UK retail brands and how they perform online. First was 10 things Asda could do better online, which while I enjoyed didn’t touch on any of the SEO failings of these companies. Kevin’s Supermarkets ignoring SEO for major keywords post touched more on SEO which was nice but I wanted to go into a few more meaty things so here’s my review of the state of play with SEO for major UK highstreet retailers.

While the point of this post is to highlight common mistakes and not to call out individual brands, inevitably I’ve mentioned specific names as examples. This isn’t an attempt to cause offence and I appreciate that even if you know what the right answer is it can be difficult to implement using legacy systems.

Keyphrase Targeting

Who said keyphrases were important? Sometimes you’re just too cool for school. Don’t listen to all those other guys telling you how important keyphrases are – surely it can’t be that important can it?