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Small Businesses and the Economic Crisis

The current economic crisis can be a frightening time for any business, but is particularly stressful for small businesses. There is a great deal of uncertainty and many questions – can we attract any new customers? Is anyone going to be able to afford my product? Will our business survive?

Just remember that every other business and individual is also feeling the pinch. They want to find the right items to fill their needs without wasting money or time on irrelevant or non-vital products or services.

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Personalized Search and Artificial Intelligence

Ever wondered to think between the lines of your online searches? The sweet transition from a search request page to the search results page has been taken for granted by most of us. Probably, we are living in an era where we are using search engines at the slightest pretexts to find an instant solution to any problem. So much so, that search engines are now coming up with technology that will help personify our search results.

Whenever you submit your search query to a search engine looking for relevant results or information, the strings of data that comprise your search query is matched against keywords that are referenced by a website or by a particular web page. Conventionally, such information is already mined by search bots in advance. More or less, conventional search engines technically function as mentioned and dynamically generate your desired page comprising of your search results.

With advanced forms of Artificial Intelligence (AI) concepts being seamlessly integrated in programs that power search engines, the present scenario is evolving or rather, has already evolved. Whenever you initiate a search, every data associated with your search query is stored in the search engine’s database. This data is then referenced and cross referenced further with related searches that have been performed by you, or by other individuals. The search engines index this information and intelligently arrange them in order of maximum relevance, all on the account of the search history available. Some search engines may even use a history of searches to create knowledge bases in order to improve the efficiency of the AI based search engine.

Yes, I am talking about the basic principles of personalized search. Against a particular search keyword, the search results that might be relevant to you might be not be for another individual! Personalized search is all about delivering information that only you can relate to as an individual.

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Web 2.0 Gets Big – and Corporate

As the economy totters, it’s easy to make fun of the concept of “Web 2.0” — the rallying cry of a generation of chipper start-ups spawned over the last few years with an unusual aversion to vowels.

Certainly, most of the venture capitalists I’ve talked to at the Web 2.0 Summit have said they are shying away from companies that are based on the idea of growing an audience now and figuring out how to make money later. However, after listening to the presentations here over the past three days, it is clear that some of the key concepts of the Web 2.0 movement are, in fact, taking root in deep ways.

One of the most significant trends is how the big companies that make very complicated systems are reworking them using the principles of Web 2.0 companies, particularly the notion of programs that talk to other programs. They are breaking up their technologies into discrete modules that can work alongside data and applications from others.

Facebook can be credited with taking the first step to open up large parts of its service to third parties. Last year, it let their applications on its site. Now, through its upcoming Facebook Connect service, it will let other companies build applications that use its list of people and who their friends are to deliver new services.

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Developing Internal Links and Authority With SEO

Instead of trying to make a one size fits all argument out of SEO, understand that rankings are a by product of multiple factors unified for a common goal.
SEO should never be an afterthought, but rather a means to produce a specific attainable goal for generating and measuring traffic to your content which can [...]SHARETHIS.addEntry({ title: “Developing Internal Links and Authority With SEO”, url: “http://www.seodesignsolutions.com/blog/seo/developing-internal-links-and-authority-with-seo/” });

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