While I’ve been involved in SEO for a while it still surprises me quite how unfamiliar many people are with the concept of Search Engine Marketing.
My Mum, for example, while she might not have been familiar with SEM she certainly is affected by its outcome. She, like many others will be doing a large proportion of her Christmas shopping online, the BBC reported last year how as much as £7bn will be spent online in the run up to the festive period, while the credit crunch is sure to have an effect the trend definitely is away from the uber busy town centres to shopping from the comfort of your sofa.
But how can search marketers take advantage of this?
Like most people, a lot of where those billions are spent will be decided by what appears on the search engines results pages and the search for the gift for the difficult friend or relative, provides a unique opportunity for websites small or large: