Reader DjCarbon pinged me this morning with an interesting bit of news. Above you see the first two entries for the search “i’m a PC” in Google – Apple has essentially hijacked the dialogue about personal computers, forcing Microsoft to take a stand through their new commercials. The “I’m a Mac/I’m a PC” commercials are odd and insidious but, as we see here, Apple has distanced itself from the profit-averse desktop PC market and created a new category. It’s not a PC you’re buying, fanboi, it’s not a beige box with a keyboard and a crappy LCD. No, you’ll never have to open the case, Mac-lover. You’ll never have to upgrade the operating system. When you walk into the Apple store you aren’t shopping for a PC – a personal computer, to reengage that acronym’s original meaning. You’re buying something much cooler, right?