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What is Microsoft Thinking? Some Thoughts on the Microsoft Commercials

Reader DjCarbon pinged me this morning with an interesting bit of news. Above you see the first two entries for the search “i’m a PC” in Google – Apple has essentially hijacked the dialogue about personal computers, forcing Microsoft to take a stand through their new commercials. The “I’m a Mac/I’m a PC” commercials are odd and insidious but, as we see here, Apple has distanced itself from the profit-averse desktop PC market and created a new category. It’s not a PC you’re buying, fanboi, it’s not a beige box with a keyboard and a crappy LCD. No, you’ll never have to open the case, Mac-lover. You’ll never have to upgrade the operating system. When you walk into the Apple store you aren’t shopping for a PC – a personal computer, to reengage that acronym’s original meaning. You’re buying something much cooler, right?

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