Posted by Akshay Sura on Aug 24, 2010
So you work at a health insurance company or in a related business, and you have decided to take the plunge into social media, despite the significant obstacles. So how do you create a program that is engaging, yet complies with regulations?
Jason Falls of Social Media Explorer gives some relevant tips that are useful for any health insurance company beginning involvement in social media.
1. Develop a plan, then get commitment from the top ...
Posted by Akshay Sura on Nov 30, 2009
After you've researched and chosen the most powerful keywords and long-tailed phrases to draw primary and secondary traffic to your website, there are steps you can take to build an SEO friendly site that catches the attention of search engine spiders.
First, when choosing a domain name, make sure to use a keyword or a variation of one of your keywords in the name. If your first choice is taken (and it likely will be), add a related word before ...
Posted by Akshay Sura on Feb 20, 2009
I know, you would probably argue with me on Google Analytics being the best of them all, but what’s the harm in knowing about this new web analytics tool on the block? Piwik, as its website claims, is an open source alternative to Google Analytics.
Piwik is a PHP-MySql based program. In order to get started, you have to first download this software from their website and get it installed on your own web server. It just takes as less as 5 ...
Posted by Akshay Sura on Jan 22, 2009
You all know how much we like Sitecore. Finally after becoming a Sitecore Partner, we launch Sitecore Development services and Sitecore Hosting services. This blog's page rank increased yet again to PR3. Thanks to all our regular readers. We rebuilt our website www.webdatamation.com in Sitecore. You can find more information about our Sitecore services using the links below:
Sitecore Development
Sitecore Hosting ...
Posted by Louis Columbus on Oct 06, 2008
Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O'Reilly and Dale Dougherty.
If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson's blog, Trends in the Living Networks.
A New Conversation
Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and ...
Posted by Eric Ward on Sep 30, 2008
As link builders, one challenge we all have is showing our clients evidence that our work is having the effect we said it would. What would make this part of the process easier is if there was one single universal tool that could identify every single instance when a site is mentioned, linked, tagged, tweeted, or feeded. The sheer size of the web and the volume of new content every day make such a tool impossible, but a few weeks ago ...
Posted by John Brandon on Sep 18, 2008
I've talked to a lot of Web 2.0 companies in the past month, some big and some small. A few themes have developed in how to make a successful Web 2.0 company - here's a few ideas.
1. Build a real team. There are so many Web 2.0 companies that are either run in a virtual environment or with just a few people in a basement somewhere. It's not a good strategy because any ideas that could germinate with a larger team - and I mean about 5-8 people ...
