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Business Promise Trumps Privacy Concerns for Facebook Places

While some “mature” consumers may question the appeal of Facebook’s Places application – the program that allows a user to “check in” and let friends or others know where they are at any given time – savvy marketers see the application as a great way to reach a highly desirable demographic. Places largely appeals to [...]

How To Utilize Social Media in Health Insurance

So you work at a health insurance company or in a related business, and you have decided to take the plunge into social media, despite the significant obstacles. So how do you create a program that is engaging, yet complies with regulations? Jason Falls of Social Media Explorer gives some relevant tips that are useful [...]

How to Set Up a Site for SEO Domination

After you’ve researched and chosen the most powerful keywords and long-tailed phrases to draw primary and secondary traffic to your website, there are steps you can take to build an SEO friendly site that catches the attention of search engine spiders. First, when choosing a domain name, make sure to use a keyword or a [...]

Piwik as your web analytics software!

I know, you would probably argue with me on Google Analytics being the best of them all, but what’s the harm in knowing about this new web analytics tool on the block? Piwik, as its website claims, is an open source alternative to Google Analytics.

Piwik is a PHP-MySql based program. In order to get started, you have to first download this software from their website and get it installed on your own web server. It just takes as less as 5 minutes to set things up and get going. At the end of the set up process, the software generates a javascript code. You just need to copy and paste this code onto the web pages that you would want to track. There is also a plugin that would automate this process for you! Simple?

Okay, you would still probably argue that Google analytics is the most popular amongst all and that Piwik is just no big deal. However, let me mention here that alternative open source web analytics solutions have their own advantages:

Our Sitecore Services

You all know how much we like Sitecore. Finally after becoming a Sitecore Partner, we launch Sitecore Development services and Sitecore Hosting services. This blog’s page rank increased yet again to PR3. Thanks to all our regular readers. We rebuilt our website www.webdatamation.com in Sitecore. You can find more information about our Sitecore services using [...]

Generating Leads in a Web 2.0 World

Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty.

If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson’s blog, Trends in the Living Networks.

A New Conversation

Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them.