The quality of SEO matters now more than ever. With constant revisions to dated algorithms, search engines are savvier than ever in discovering sites that lack the proper quality to rank competitively.
In the not so distant past, obsession with the home page, tons of off-topic links bullied their way past search engine algorithms, now, those days are drawing to a close.
Search engines, like people have become fussy readers with a preference of what they consider as a top caliber website that offers educational or beneficial information based on co-citation and engagement.
No amount of SEO is going to pull the wool over the eyes of advanced artificial intelligence like search engine algorithms that look at link clusters (the time stamp and proximity or link velocity of inbound links), search volume click-through data as well as the quality of the sites referencing your own. To be clear and direct, quality is the cornerstone of a successful online presence.
We have known all along that relevant content strategically organized in a way that fundamentally supports information retrieval such as (theming and siloing), has strong internal links and has persuasive and compelling content and usability was the objective.