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Although much of the media attention Barack Obama is receiving now is focused on his governance and Health Care, it's important for other politicians and businesses alike to keep in mind the paradigm shift of the Obama election. Obama transformed campaigning and politics through his use of the Internet as a campaign tool. He did not stop with a simple website, as many candidates have posted in the past, or a simple money raising campaign as ...

Simply having a website is not enough in today’s competitive business world. Especially as resources become more limited, it’s important to invest in great web design to attract and keep customers. Your online presentation is an important aspect of your business, and you want the appearance and functionality of your site to reflect your philosophy and your products in a way that is accessible and easy to use. Build Trust Your company ...

More and more businesses are realizing the importance their web site plays in their overall marketing strategy. They are also realizing the impact of organic search rankings on branding and sales for their business. And this is creating demand for SEO talent to help them improve their position in web search. Normally, this is a good thing for the business (and, of course, the SEO). A talented and hard working SEO can bring good gains to a ...

Managing an SEO campaign boils down to measuring and managing key performance indicators. Rather than focusing on one keyword for example, optimize an entire array of related keywords. Rather than looking for links obsessively, focus on capping the link flow and internal linking within your own site to seal up any hemorrhages your website may have. By doing this, your pages become less dependent on external links (granted they have ...

Competition for building a profitable Web site is quite fierce. Yet many of us have dreams of a unique concept that will attract viewers, followed soon thereafter by advertisers. I'm not sure what percentage of aspirants succeed in this quest, but I would venture to guess that it's a very low percentage. With the evolution of the Web to the Web 2.0, the task becomes even a bit more challenging. For those who aren't familiar with the term Web ...

Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as ...

A lot of people seem to be confused about the commercials. I see a lot of blog posts complaining about them, but this is exactly what Microsoft wants. They want people to start talking about Microsoft again. For the longest time there was no Public Relations effort from Microsoft. Out of Sight, Out of Mind. Now Microsoft wants to be part of everyone's conversation and it’s working. Apple's commercials are funny, the campaign was successful ...