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Tag Archive for ‘chain reaction’ rss

Using Blogs for SEO: RSS and Internal Links

Many businesses wonder, what is the purpose of having a blog? Depending on your stance and marketing objective, blogs (short for web logs) are great open source tools (known as content management systems) that if wielded properly can be instrumental to SEO and organic search engine positioning.

Blogs implement topical pooling of link flow through using a platform of internal linking that makes it crystal clear to search engines what each sub folder is about.

Keep in mind that most sub folders are still viewed by search engines as entirely different sites, so through strategically cross-linking pages or posts from one sub folder to another, the synergy it creates can create spikes of link flow which translate into rankings.

Another great advantage blogs offer to static or legacy (CMS) content management systems that lack SEO prowess is, the ability to ping and promote its own content through RSS feeds and send search engine spiders deeper into a site.


Local Business Marketing Tip: Turn Economic Lemons Into Sales Lemonade For The Holidays

The chain-reaction of foreclosures, mortgage company failures, banking sector woes, and see-sawing stock market are making for a very scary-looking retail season here in the fourth quarter. The U.S. Department of Commerce recently said that business sa…