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Tag Archive for ‘client’ rss

Intro to Joomla

We had earlier discussed on the utility of MooTools and JQuery as compact, JavaScript frameworks for rapid, client side code development. While on the one hand having a website with a professional “look and feel”, sliding menus and fade in/out effects will definitely add a competitive edge, however, on the other hand, what about its content?

You need to have your website content updated regularly if you want your visitors to keep visiting your website. This may be easy as it seems, but imagine a situation where regular updating of content may overload the server with information that might be quite cumbersome for you to manage. This is where the need for a Content Management System (CMS) arises and Joomla is one such CMS tool, that we shall be discussing here. Whether you are a professional web designer, delivering high end service oriented websites to your clients or a naive user, just starting off to develop your own personal website with minimal programming knowledge, Joomla can assist you in more ways than one to publish as well as manage the content of your website, right from the word “go”.

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jQuery vs. MooTools

JQuery was developed by John Resig at BarCamp NYC and was released on January 2006. It is a lightweight JavaScript library that assists in the rapid development of powerful client side scripts. Interaction of JavaScript with the underlying DOM (HTML) of the web page and its associated CSS in a more procedural manner is basically what JQuery has to offer.

JQuery is dual licensed under the GNU General Public License and the MIT License and is hence, free and open source. This allows you to either manipulate the source or implement its range of functions in your scripts for free.

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Are Your B2B Paid Search Campaigns Trying To Serve Two Masters?

One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to “not try and serve two masters within a single campaign.” If your campaigns are like most, they have a fixed budget and are ROI driven. In this situation, we are constantly trying to ratchet down the cost per lead while still using up the budget to get as many leads as possible. But beware! At some point you can almost be guaranteed that you’ll be requested to “fill up the pipe” by ramping up volume (and spend) for the short term. Unfortunately, trying to jockey between the two is a recipe for long-term frustration and compromised results.

This may seem trivial to many, especially at the outset of a campaign when everything is new, shiny, and exciting. But as I and my clients have learned, as a campaign matures — and you are looking to improve upon current and past results — that lingering question once again rears its head. ROI or volume? It’s very hard to run disciplined, scientific campaign tests and optimizations if that question isn’t clearly answered and adhered to.

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