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Tag Archive for ‘company’ rss

Using Social Media in the Health Insurance Industry

The health insurance industry has not been the first to jump onto the social media bandwagon. For a number of reasons, social media presents some problems for insurance companies, both in the marketing arena and the information arena. For example, there are a plethora of privacy regulations governing what can and can’t be exposed about [...]

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Is sales a “numbers game” to you?

Is sales a “numbers game” to you? If so, get ready to quadruple your work. Although working harder might be thought smart, hard work is not an effective substitute for working correctly. When you partner with The Sales Standard you’re reaching to sales, marketing, and Internet experts who are ready to take your sales to [...]

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Apple’s Aggressive Patent Stand Inhibits Innovation

We’ve already noted how Apple – once the edgy, cool company for the outsider who was just slightly smarter than the average – is now the industry behemoth with the lion’s share of the market. But while Apple likes to promote itself as a freedom-loving, innovation above all company, that moniker applies only to the [...]

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Has Apple Become “The Man?”

Apple has built its reputation on innovation, on breaking the mold, on thinking outside the box. But can they keep their outsider ethos when they are the standard instead of the new technology on the block? If recent and continuing developments with the Apple App Store for iPhone and the iPod TYouch are any indication, [...]

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Business Updates Through iGoogle

If you use iGoogle as your home page, either on a computer or on a smartphone, you may be interested in some great gadgets that can help you track business finance info easily and quickly. iGoogle is optimized for some of the smartphones, making it work more effectively on some than on others.

If you don’t use iGoogle, you may want to consider it, particularly if this financial information is as crucial to you as it is to many in the business world.

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Web 2.0 Gets Big – and Corporate

As the economy totters, it’s easy to make fun of the concept of “Web 2.0” — the rallying cry of a generation of chipper start-ups spawned over the last few years with an unusual aversion to vowels.

Certainly, most of the venture capitalists I’ve talked to at the Web 2.0 Summit have said they are shying away from companies that are based on the idea of growing an audience now and figuring out how to make money later. However, after listening to the presentations here over the past three days, it is clear that some of the key concepts of the Web 2.0 movement are, in fact, taking root in deep ways.

One of the most significant trends is how the big companies that make very complicated systems are reworking them using the principles of Web 2.0 companies, particularly the notion of programs that talk to other programs. They are breaking up their technologies into discrete modules that can work alongside data and applications from others.

Facebook can be credited with taking the first step to open up large parts of its service to third parties. Last year, it let their applications on its site. Now, through its upcoming Facebook Connect service, it will let other companies build applications that use its list of people and who their friends are to deliver new services.

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SEO Diagnosis: User-Generated Duplicate Content

The Problem: You run a website that allows for user-generated content like job listings, rental properties, classified ads, personals or even UGC products (think eBay or Etsy). Thoughtless users, thinking only of themselves and the time they’re going to save, wreck your SEO by posting the same content they’ve put up on ten of your competitor’s sites. This creates duplicate content issues for you instead of that dream of Web 2.0 SEOs – free, unique content. It can definitely be frustrating.

The Symptoms: The search engines start by simply not listing your pages, but sometimes it gets more severe and whole subsections of your domain go unspidered or unindexed because the engines’ algos have determined that you’re a clearing house for material they’ve already seen and don’t need again. In rare cases, this might even cause completely unique, valuable material to be excluded from the visible SERPs.

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