Posted by Akshay Sura on May 06, 2009
Google had captured the headlines once again when it announced its plans for Android, the new operating system for mobile phones. The company has already carved a niche for itself by doing things the "Google" way. The dominance of Google in the search engine fraternity is quite well pronounced and Google apps have already hit the internet by a storm. Probably, an unexplored avenue, Andriod is Google's answer to the next generation of mobile ...
Posted by Akshay Sura on Jan 19, 2009
Selecting the right keywords is the first and foremost thing to be considered in the optimization process. If the selection of keywords is not done properly, it would not maximize the return on investment (ROI) on the website promotion.
There are a number of misconceptions in selecting the right and relevant keywords, which, if not checked, can ruin the entire optimization process. Among the various misconceptions, the most common one is that ...
Posted by Jeffrey Smith on Oct 05, 2008
Instead of trying to make a one size fits all argument out of SEO, understand that rankings are a by product of multiple factors unified for a common goal.
SEO should never be an afterthought, but rather a means to produce a specific attainable goal for generating and measuring traffic to your content which can be monetized through sales, lead generation or advertising/visibility for your brand.
Rankings are Produced by the Page
Keep one ...
Posted by Theodore F. di Stefano on Oct 03, 2008
Competition for building a profitable Web site is quite fierce. Yet many of us have dreams of a unique concept that will attract viewers, followed soon thereafter by advertisers. I'm not sure what percentage of aspirants succeed in this quest, but I would venture to guess that it's a very low percentage.
With the evolution of the Web to the Web 2.0, the task becomes even a bit more challenging. For those who aren't familiar with the term Web ...
Posted by Jeffrey Smith on Sep 25, 2008
Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete. Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion and performance benchmarks.
Over 80% of consumers hot on the trail of a product or service have a higher propensity of ...
Posted by Jeffrey Smith on Sep 22, 2008
We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough.
Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing.
SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior expectations about what users need from a website in order to take action. One ...
Posted by Jeffrey Smith on Sep 20, 2008
Its not always the quantity, but the quality of visitor impressions that make the difference. Qualified impressions that translate into leads, sales or click through conversion are the true basis of SEO.
Out of every 100 visitors that visit your site, how many fill out a contact form, pick up the phone, download a special promotional? If you answered 15-25 visitors, then your pages are optimized for lead generation and conversion. Granted not ...
