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With the launch of the popular web service AdWords from Google Inc, it seemed that Google had monopolized the online advertisement management scenario on the internet. However, arch rival Microsoft was not the one to be left behind. Microsoft has recently launched the adCenter service, with similar features to those of Google AdWords and have bounced right back into competition. The Microsoft adCenter service allows business organizations to ...

In my opinion anyone working in marketing should be reading Seth Godin's blog. Seth is a new marketing expert and his brainstorms and thoughts regularly give me new ideas. I am in the middle of reading one of his books - Meatball Sundae - its contents won't surprise anyone who reads Seth's blog; it's premise is that mass market products are "meatballs" and the new marketing (in which he includes SEO) are "sundae toppings". Trying to add sundae ...

Search engine optimization is more than just a series of techniques. It is a concept of continuity, which is why linking out (to other sites) matters equally if not more than who links to your website. For the sake of relevance and to create the right continuity, you’ll need to create the appropriate signals to search engines that convey (a) your site is an authority and (b) that is it a resource to expedite trust (which equates to pure ...

SEO is a combination of distinct processes designed to improve search engine placement for your website, but what does that really mean when you break it down to performance and performance benchmarks? Do higher rankings always translate to higher sales conversion? The answer depends on how thorough your research was in determining the appropriate keywords and search behaviors of the target demographic best suited for your ...