Posted by Akshay Sura on Mar 16, 2009
The current explosion in eCommerce has highlighted the advantages of and excellent Content Management System (CMS) like Sitecore.
For businesses that consider their website and their customers who contact them online to be an integral part of their business, using a content management system is only logical. It will allow those businesses to provide a seamless, high quality online experience that open source or low-end solutions simply can't ...
Posted by Akshay Sura on Feb 10, 2009
Web Analytics, as the name suggests is the process of colleting, analyzing and interpreting the data about the activities of online users accessing your website. This has become an integral factor in almost all online businesses as it optimizes your business by providing meaningful data about how your site is being utilized.
Suppose I have a website that is an equivalent to exporter-importer yellow pages. A prospective buyer visits my website ...
Posted by Jonathan Ashton on Nov 03, 2008
Across the globe, retailers are bracing for a challenging holiday shopping season. If you run an ecommerce site, what can you do to be sure to get the most out of “Cyber Monday” (the ceremonial kick-off of the holiday online shopping season in the United States which falls on Dec. 1 this year) and beyond? At Agency.com we have the opportunity to work with some of the world’s strongest online retail brands, all of which are as concerned as ...
Posted by Akshay Sura on Oct 29, 2008
Content Management Systems are everywhere. Marketing analysts, subject matter experts and website administrators are all switching over to CMSs in unison for a lucid separation of presentation from content on their website and/or web service, with more control on the latter. This in turn facilitates reduced IT expenditures for your organization, ensures steady yet consistent content life cycle management and streamlines the target audience to ...
Posted by Imad Mouline on Oct 24, 2008
A customer is visiting your e-commerce Web site. She's decided to do more online shopping this holiday season to save on gasoline and find the lowest prices. She's using a Mac running Safari, but your site is optimized for Internet Explorer (IE) 7 and your development budget is mainly focused on preparing for IE 8. She selects a few products and heads for the shopping cart, but the "checkout" button isn't available. Frustrated, she's off to ...
Posted by Rosalie Marshall on Oct 16, 2008
A number of leading authorities have been urging caution on the adoption of Web-based services as a new wave of vendors unveil cloud initiatives. Cloud computing involves computing resources hosted in an off-premise "cloud" rather than an in-house computer room. The system offers organizations a low cost alternative to buying and maintaining a computer infrastructure and allows users to access the applications from their mobile, anywhere and ...
Posted by Louis Columbus on Oct 06, 2008
Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O'Reilly and Dale Dougherty.
If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson's blog, Trends in the Living Networks.
A New Conversation
Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and ...
