A number of leading authorities have been urging caution on the adoption of Web-based services as a new wave of vendors unveil cloud initiatives. Cloud computing involves computing resources hosted in an off-premise “cloud” rather than an in-house computer room.
Tag Archive for ‘customer’ 
Generating Leads in a Web 2.0 World
Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty.
If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson’s blog, Trends in the Living Networks.
A New Conversation
Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them.
When should a company redesign its website?
A company should redesign their website for many reasons. For a company the decision to redesign a website may be more compelling than for a personal website or community website. A small company may have budgetary constraints that prevent a redesign of their website. However the increasing role played by online marketing [...]
Social Network Marketing Benefits
You have recently set up your business organization and deciding on a proper marketing strategy to add brand value to your organization. However, your resources are limited and this is restricting you form any sort of capital investment in this regard. Amidst a highly competitive market, how would you advertise and add proper brand value to your products? The answer in this fast-paced technology aware world is quite simple and intriguing: Social Networks.
For those of you new to this philosophy or rather a concept, a Social Network is a social structure which links individuals and organizations on common grounds of interdependency and areas of interest. These interests may include friendship, kinship, values and visions, or even financial exchange and trade; just to mention a few. There are a plethora of websites that offer you services that allow you to Social Network. However, the question is, How do you utilize this offering?
Solid SEO Starts With A Solid Business Model
Bob Massa, one of the original SEOs (though I don’t think he likes to be referred to with that label), always talks about SEO from a conversion standpoint, offering quotes like “traffic without conversions is the epitome of futility.”
The SEO space is a bit crowded right now. So many people are fighting for attention that it seems like people are fighting without purpose. There may be more people writing SEO blogs than there are reading them. That abundance of new publishers makes it easy for established authors to build links by re-spinning old phrases with new definitions, but if those links don’t create profit what is the point?
There’s no such thing as a free lunch
Looking back a few years, I can see that I was a bit economically challenged. I tried helping many people for free… but then some of those people I helped for free could never get enough, plus when something is free many people simply do not respect it. I remember my wife reading a book about self-made Internet and info-based product millionaires, and coming across a guy who in the past valued my time at nothing, always reminding me of how poor he was (though never reminding me that he is economical with the truth!)
How Persuasive is Your Marketing?
We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough.
Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing.
SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior expectations about what users need from a website in order to take action. One aspect presented without the proper balance of the other can leave the visitor on the fence when it comes to making a decision to purchase.
Transforming a prospect into a customer involves multiple emotional and intellectual layers to facilitate trust. Often, the resolve of the prospect is weathered by a natural layer of mental and emotional buffers to offset the sales process. Just consider it natural reaction to being bombarded from disruptions from advertisements attempting to breach their awareness from every angle.
If you realize it or not, your pages are waging an argument of relevance, persuasion and validity. If you win, conversion occurs, if you lose, then your just another stepping stone for your competition who has structured a better offer, argument or call to action.
Umbraco Full Trust Hosting – Yes it’s FULL TRUST
We finally did it. We have an environment setup for Umbraco Full Trust hosting and we have our first customer. If you are a frequent reader of this blog, you already know our frustration, trying to find a good hosting provider for Umbraco. So we went ahead and created our own and we are offering [...]