Touch technology is the wave of the future of computing, and not just in handheld computing. The introduction of HP and other Microsoft based tablets at the CES this month, along with the rumors of the new Apple tablet set to debut later in January represent only the latest in the touch world innovations. HP [...]
Tag Archive for ‘design’ 
How to Choose the Right Web Design Firm
Once you recognize the need for a good web design firm, how do you choose from among all the available companies?
Know Yourself
Before you begin looking for a firm to design your website, think about the image you want to portray for your business.
What is the first impression you want customers or visitors to have about your company, and what do you want your site to say about you?
Do you want clients to think your company is modern and on the cutting edge? Creative? Dependable? Traditional? You’re website portrays that image in a few micro seconds.
The First Impression is the Best Impression
A visitor’s first impression of a website sets the tone for the visitor’s future interactions with the site and with the company.
According to a group of researchers in Canada, you’ve got as little as one twentieth of a second (50 milliseconds) to make a great first impression with your website.
People form their opinions quickly about sites they see, although young people see much more detail in the first brief exposure. Informational content isn’t as important, but those initial impressions last.
According to scientists, people want to be “right” about their initial impressions, so a phenomenon called the halo effect comes into play. Once they get that gut reaction, they look for things that confirm that impression. So when they return to the site, they’ll find things that validate their first feelings.
The Importance of Web Design
Simply having a website is not enough in today’s competitive business world. Especially as resources become more limited, it’s important to invest in great web design to attract and keep customers.
Your online presentation is an important aspect of your business, and you want the appearance and functionality of your site to reflect your philosophy and your products in a way that is accessible and easy to use.
Web Analytics
Web Analytics, as the name suggests is the process of colleting, analyzing and interpreting the data about the activities of online users accessing your website. This has become an integral factor in almost all online businesses as it optimizes your business by providing meaningful data about how your site is being utilized.