Posted by Akshay Sura on Aug 07, 2010
The health insurance industry has not been the first to jump onto the social media bandwagon. For a number of reasons, social media presents some problems for insurance companies, both in the marketing arena and the information arena.
For example, there are a plethora of privacy regulations governing what can and can't be exposed about a specific patient. When you're on social media, you're about as public as you can be.
In a related ...
Posted by Akshay Sura on Nov 16, 2009
Apple has built its reputation on innovation, on breaking the mold, on thinking outside the box. But can they keep their outsider ethos when they are the standard instead of the new technology on the block?
If recent and continuing developments with the Apple App Store for iPhone and the iPod TYouch are any indication, then Apple is taking on the protectionist policies more commonly associated with those big, clunky, running-scared companies ...
Posted by Akshay Sura on Mar 31, 2009
“Follow me on Twitter!”
“I’ll add you on Facebook!”
“Hey, we are Orkut friends!”
“I’ll subscribe to your RSS feed right away!”
You will agree, these are some of the most touted phrases that we use when we “network”. However, this is not the way the journey had begun. The transformation from toys to tools was a revolution that brought out a whole new “Social Economy” in “Social Networks”.
Emotions have been ...
Posted by By Claire Cain Miller on Nov 11, 2008
Craigslist offers listings for everything from apartments to lawyers to dates. It is free for users to search and in most cases, free for posters to put up their ads.
Patricia Nakache, a general partner at the venture capital firm, Trinity, is backing start-ups that figure people would be willing to pay for higher-quality, screened listings.
Because Craigslist does not much care about making money, it can be hard for a profit-driven business ...
Posted by By Saul Hansell on Nov 07, 2008
As the economy totters, it’s easy to make fun of the concept of “Web 2.0” — the rallying cry of a generation of chipper start-ups spawned over the last few years with an unusual aversion to vowels.
Certainly, most of the venture capitalists I’ve talked to at the Web 2.0 Summit have said they are shying away from companies that are based on the idea of growing an audience now and figuring out how to make money later. However, after ...
Posted by By Saul Hansell on Sep 25, 2008
If Senators John McCain and Barack Obama actually do debate Friday night, you will be able to watch what thousands of viewers think of their verbal sparring almost as they talk. Twitter, the service that lets techno-hipsters broadcast their thoughts in 140-character bursts, is setting up a special politics page to make it easy to tune into the chatter.
At midnight Thursday, the company is launching election.twitter.com, the first specialized ...
Posted by Chris Winfield on Sep 16, 2008
The emergence of social media has been a game-changer for newspapers and magazines. On the one hand, they have seen their print numbers continue to drop as more and more people turn to the internet to get their news and information. On the other hand, they (the smart ones) have seen that by embracing social media and leveraging the different opportunities it offers, they can drive more traffic to their sites, engage in ...
