To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! SEO experts say that one needs to follow some tactics in order to succeed in a better page ranking in search engines. However, remarkably, you do not need to be sound enough, technically, in order to learn these tactics.
The traffic in search engines like Google, Yahoo or MSN is massive. You will have to go that extra mile in order to break through this traffic, and make your passage smooth. I will now discuss some of the points in brief that you should keep in mind when you plan to optimize your website for search engines.
There is a saying we throw around the office, target the root and devour the low hanging fruit. Simply put, low hanging fruit (keywords with high conversion and low competition) are one of the best kept secrets of SEO.
There are more keywords under the surface than their are keywords revealed. Leave it to most businesses to always want to go bigger, better and over the top in an attempt to conquer the most powerful or most searched keywords in a niche or take on the major players for vanity plate keywords.
Not to say that the competitive nature in most of us doesn’t get the best of us, who doesn’t want to rank higher in Google, Yahoo, MSN or Ask? The key is asking yourself about time to market, topical continuity, relevance and conversion and if you would rather keep your eggs in one basket or spread around the risk to offset the odds.
Cloud computing or computing in the cloud is now one of the latest happening trends in the business world and the “next big thing” after Web 2.0. According to a 2008 paper published by IEEE Internet Computing “Cloud Computing is a paradigm in which information is permanently stored in servers on the Internet and cached temporarily on clients that include desktops, entertainment centers, table computers, notebooks, wall computers, handhelds, sensors, monitors, etc.” In other words, we can say that this is about increasing an organization’s or user’s capability by using different applications from some external servers without investing much on its own infrastructure and maintenance of local servers. Rather the organization/user pays for raw computing power. Here the word “cloud” is used as a metaphor for internet.
The basic architecture of this cloud computing is a massive network of interconnected servers where the web applications reside. The user accessing these applications need not be aware of the physical location of the application’s computer. This not only reduces the cost of installing licensed software at the end user’s computer but also saves the cost associated with deploying, maintaining and upgrading of different business technologies.
More and more businesses are realizing the importance their web site plays in their overall marketing strategy. They are also realizing the impact of organic search rankings on branding and sales for their business. And this is creating demand for SEO talent to help them improve their position in web search.
Normally, this is a good thing for the business (and, of course, the SEO). A talented and hard working SEO can bring good gains to a business. For example, if a web site is already producing $500,000 in sales before the SEO gets involved, and their efforts result in those sales increasing to $1,000,000, then there is plenty of room for paying the SEO something for their work.
Unfortunately, it does not always happen quite so simply. It can happen that the business results don’t follow the SEO work, even if the SEO is very competent, and diligently does a good job.
While I’ve been involved in SEO for a while it still surprises me quite how unfamiliar many people are with the concept of Search Engine Marketing.
My Mum, for example, while she might not have been familiar with SEM she certainly is affected by its outcome. She, like many others will be doing a large proportion of her Christmas shopping online, the BBC reported last year how as much as £7bn will be spent online in the run up to the festive period, while the credit crunch is sure to have an effect the trend definitely is away from the uber busy town centres to shopping from the comfort of your sofa.
But how can search marketers take advantage of this?
Like most people, a lot of where those billions are spent will be decided by what appears on the search engines results pages and the search for the gift for the difficult friend or relative, provides a unique opportunity for websites small or large: