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Latent Symantec Indexing

Posted by Akshay Sura on Dec 18, 2008
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In some of my previous posts, I have discussed about the factors that help in getting a site optimized to the highest rank in the Google search pages. Today we will be discussing about the ranking algorithms that Google uses to find the relevant results for your search query. The latest on the block being Latent Symantec Indexing or LSI. Initially the search engines solely looked at the frequency of the search query text in the web pages but ...

Should Google Earth be ...*

Posted by Akshay Sura on Dec 16, 2008
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Should Google earth be censored? This question has been going around for quite a few years and now after the terrorist attacks in Mumbai last month, a petition has been submitted in the country’s high court by legal advocates to blur sensitive areas such as Bhabha Atomic Research Centre in Google Earth. According to the TIMES report, the petition says that Google Earth “aids terrorists in plotting attacks” and offers “absolutely no ...

GOOGLE MAP API

Posted by Akshay Sura on Dec 12, 2008
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Let’s get lost! Thanks to the Google Maps. Satellite based imagery and point to point detailing of terrains as well as route planning, that is what Google Maps is all about. Imagine you go on a hiking trip, you are not sure of the terrain and you wish to explore. Google Maps shows you the terrain and plans the route. It is a free Web mapping service application from Google that powers numerous map-based services. Google created Google Maps ...

SEO: GOOGLE PERSPECTIVE [Part ...*

Posted by Akshay Sura on Nov 29, 2008
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My previous article involved the discussion of certain basic aspects that need to be kept in mind while you are optimizing your website to be ranked higher in the Google search pages. I discussed about title tags, description meta tags and proper framing of the URLs. So, in this post, I will continue from where I had left off and will discuss few more points in this regard. Content should be proper and of high quality: Websites having good ...

The Complete Guide To ...*

Posted by Chris Sherman on Nov 24, 2008
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Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner’s part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it’s also an activity that ...

SEO: GOOGLE PERSPECTIVE ...*

Posted by Akshay Sura on Nov 20, 2008
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A few days back, I came across a blog post in a particular site, which had a poll comparison between the top three search engines. And guess what! Google was rated as the “most frequently used” search engine and the most popular one among the others. That was an easy guess as it is true that there is a bit of Google within all of us. The way in which Google has dominated the “search engine” scenario of the web, it is quite evident that, ...

SEO: TRICKS OF THE TRADE

Posted by Akshay Sura on Nov 17, 2008
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To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! ...