Web Data Source your link to better business solutions

Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O'Reilly and Dale Dougherty. If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson's blog, Trends in the Living Networks. A New Conversation Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and ...

Pay Per Click or PPC is among the most popular of all web-marketing tools. It is nothing but a small two or three line text advertisement which contains keywords and phrases. These small advertisements are usually found on the right side of search pages on leading search engines. Quite often one or two links are also highlighted on search pages. These links are termed ‘sponsored links’ and can be seen in leading search engines such as ...

As link builders, one challenge we all have is showing our clients evidence that our work is having the effect we said it would.  What would make this part of the process easier is if there was one single universal tool that could identify every single instance when a site is mentioned, linked, tagged, tweeted, or feeded.   The sheer size of the web and the volume of new content every day make such a tool impossible, but a few weeks ago ...

The quality of SEO matters now more than ever. With constant revisions to dated algorithms, search engines are savvier than ever in discovering sites that lack the proper quality to rank competitively. In the not so distant past, obsession with the home page, tons of off-topic links bullied their way past search engine algorithms, now, those days are drawing to a close. Search engines, like people have become fussy readers with a preference of ...

Small business owners are often curious, and sometimes desperate, to understand why their web sites are doing well -- or doing poorly -- when it comes to search engine visibility. Online forums and message boards are filled with questions like "Why is my competitor outranking me?", "Why doesn't my new product page bring me any search traffic?", or "How come my site hasn't been crawled in a month?" If you live and breathe search marketing, these ...

Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete. Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion and performance benchmarks. Over 80% of consumers hot on the trail of a product or service have a higher propensity of ...

Posted by Tom_C I recently read a couple of posts on e-consultancy about the state of play with major UK retail brands and how they perform online. First was 10 things Asda could do better online, which while I enjoyed didn't touch on any of the SEO failings of these companies. Kevin's Supermarkets ignoring SEO for major keywords post touched more on SEO which was nice but I wanted to go into a few more meaty things so here's my review of the ...