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The vitamin supplement company Berocca has been engaged in a vaguely interesting piece of blog marketing over here in the UK recently. Taking their cue from the recent NY Times article suggesting that blogging can be highly stressful, they have put together a blogger relief pack which consists of a number of ‘stress-busting’ desk toys and, of course, a pack of Berocca. In a nice nod to the community-lead nature of blogging, the mini-site ...

With so many new algorithms being adjusted, modified or replaced altogether, between the cached version of the SERPs (search engine result pages) and the actual index there are obvious discrepancies leaving their mark on the web. The New Search Engine Moderator - Indexing and De-indexing Before you can rank competitively, achieving the proper balance between your on page SEO (the factors you control) and your off page SEO (who links to you ...

In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank and charge PPC ads usually creates a tidal wave of blog posts, comments and outbursts from the community that uses AdWords on a daily basis. I therefore thought I’d analyse this new development and share thoughts & case studies with our readers. Google ...

One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to "not try and serve two masters within a single campaign." If your campaigns are like most, they have a fixed budget and are ROI driven. In this situation, we are constantly trying to ratchet down the cost per lead while still using up the budget to get as many leads as possible. But beware! At some point you can almost be guaranteed that you'll be requested ...

With the launch of the popular web service AdWords from Google Inc, it seemed that Google had monopolized the online advertisement management scenario on the internet. However, arch rival Microsoft was not the one to be left behind. Microsoft has recently launched the adCenter service, with similar features to those of Google AdWords and have bounced right back into competition. The Microsoft adCenter service allows business organizations to ...

A web design company needs to monitor the advancements in technology closely in order to remain competitive. A Web design company that offers only static websites is limited in its viability in today’s information driven economy. Website design has evolved in recent years. The information publishing needs are more complex and powerful than they have ever been before. A web design company needs to offer dynamic features on their websites ...

I spoke to Google’s Marissa Mayer at TechCrunch50 on Monday (a little after she we celebrated Google’s 10th birthday with cupcakes) and asked her about the search is “90-95%” solved story over the weekend. She said she’d be posting a clarification on the Google blog. That clarification just went up, here. In the original article, published in the LA Times, Marissa says search is “90 to 95%” solved: Search is an unsolved ...