SEO, Is It All About Links? Not Anymore
With so many new algorithms being adjusted, modified or replaced altogether, between the cached version of the SERPs (search engine result pages) and the actual index there are obvious discrepancies
leaving their mark on the web.
The New Search Engine Moderator - Indexing and De-indexing
Before you can rank competitively, achieving the proper balance between your on page ...SHARETHIS.addEntry({ title: "SEO, Is It All About Links? Not Anymore", url: "http://www.seodesignsolutions.com/blog/seo/seo-is-it-all-about-links-not-anymore/" });
Google’s new Quality Score Improvements Analysed
In case you haven’t read it yet, Google is now unleashing some new improvements to its Quality Score. News from Google about changes to their algorithms or the way they rank and charge PPC ads usually creates a tidal wave of blog posts, comments and outbursts from the community that uses AdWords on a daily basis. I therefore thought I’d analyse this new development and share thoughts & case studies with our readers.
Google announced:
Are Your B2B Paid Search Campaigns Trying To Serve Two Masters?
One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to "not try and serve two masters within a single campaign." If your campaigns are like most, they have a fixed budget and are ROI driven. In this situation, we are constantly trying to ratchet down the cost per lead while still using up the budget to get as many leads as possible. But beware! At some point you can almost be guaranteed that you'll be requested to "fill up the pipe" by ramping up volume (and spend) for the short term. Unfortunately, trying to jockey between the two is a recipe for long-term frustration and compromised results.
This may seem trivial to many, especially at the outset of a campaign when everything is new, shiny, and exciting. But as I and my clients have learned, as a campaign matures -- and you are looking to improve upon current and past results -- that lingering question once again rears its head. ROI or volume? It's very hard to run disciplined, scientific campaign tests and optimizations if that question isn't clearly answered and adhered to.
Search Advertising with the new Microsoft adCenter
With the launch of the popular web service AdWords from Google Inc, it seemed that Google had monopolized the online advertisement management scenario on the internet. However, arch rival Microsoft was not the one to be left behind. Microsoft has recently launched the adCenter service, with similar features to those of Google AdWords and have ...
How can a web design company gain competitive edge with Joomla
A web design company needs to monitor the advancements in technology closely in order to remain competitive. A Web design company that offers only static websites is limited in its viability in today’s information driven economy.
Website design has evolved in recent years. The information publishing needs are more complex and powerful than they have ever ...
Marissa Mayer Clarifies: Search Is Only 10% Done, Not 90%
![]()
I spoke to Google's Marissa Mayer at TechCrunch50 on Monday (a little after she we celebrated Google's 10th birthday with cupcakes) and asked her about the search is "90-95%" solved story over the weekend. She said she'd be posting a clarification on the Google blog. That clarification just went up, here.
In the original article, published in the LA Times, Marissa says search is "90 to 95%" solved:
Search is an unsolved problem. We have a good 90 to 95% of the solution, but there is a lot to go in the remaining 10%. How do we monetize new forms of content as they come online such as video, maps and books. How do we help content providers transition their businesses online and build healthy businesses.
Today Marissa clarifies, suggesting that her real point is that the first 90% of the search problem is solved, but that was the easy part. The last 10% will actually be 90% of the real work, she says, and it will take decades or longer to complete it. She also compares search today to the fiields of biology and physics in the 1500s or 1600s.
How To Figure Out What Parts of Your Website Aren’t Being Crawled
When Google took away the supplemental index last year, they killed one of the key diagnostic tools in the SEO’s toolbox, the ability to identify which parts of a site were unimportant (and being infrequently crawled) in a search engines eyes. However with the use of some structured text and clever searches I’m going to ...
