If you are like most businesses with an internet presence, you have already researched a few basic keywords that describe your site. Hopefully you’ve integrated those keywords into the copy on your website to optimize your site for high results in searches for those words. But don’t let your SEO efforts stop there. Searchers on [...]
In some of my previous posts, I have discussed about the factors that help in getting a site optimized to the highest rank in the Google search pages. Today we will be discussing about the ranking algorithms that Google uses to find the relevant results for your search query. The latest on the block being [...]
To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! SEO experts say that one needs to follow some tactics in order to succeed in a better page ranking in search engines. However, remarkably, you do not need to be sound enough, technically, in order to learn these tactics.
The traffic in search engines like Google, Yahoo or MSN is massive. You will have to go that extra mile in order to break through this traffic, and make your passage smooth. I will now discuss some of the points in brief that you should keep in mind when you plan to optimize your website for search engines.
The value of a great title for SEO purposes is invaluable. The title is the first thing a search engine sees to determine (what is this page about) and how does it relate to the sites theme and the keywords contained within the page.
A diffused title does not provide clarity for the reader or a search engine spider, so as far as first impressions are concerned, this is crucial to set the stage for short-term and long-term rankings.
The title should be short, informative. focused and concise. Each time you add another key phrase or keyword you can either diffuse or reinforce the title. However, if you add too many words, search engines will only get confused about the true topic of the page.