Posted by Akshay Sura on Sep 15, 2009
If you are like most businesses with an internet presence, you have already researched a few basic keywords that describe your site. Hopefully you’ve integrated those keywords into the copy on your website to optimize your site for high results in searches for those words.
But don’t let your SEO efforts stop there. Searchers on the internet are becoming more particular – they don’t want to comb through so many results. Many know that ...
Posted by Akshay Sura on Dec 18, 2008
In some of my previous posts, I have discussed about the factors that help in getting a site optimized to the highest rank in the Google search pages. Today we will be discussing about the ranking algorithms that Google uses to find the relevant results for your search query. The latest on the block being Latent Symantec Indexing or LSI. Initially the search engines solely looked at the frequency of the search query text in the web pages but ...
Posted by Akshay Sura on Nov 17, 2008
To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! ...
Posted by Jeffrey Smith on Nov 17, 2008
The value of a great title for SEO purposes is invaluable. The title is the first thing a search engine sees to determine (what is this page about) and how does it relate to the sites theme and the keywords contained within the page.
Be Specific
A diffused title does not provide clarity for the reader or a search engine spider, so as far as first impressions are concerned, this is crucial to set the stage for short-term and long-term ...
Posted by Brad Geddes on Nov 10, 2008
The holiday season is almost upon us. It’s time to start looking over the inventory, keywords, and offers to make sure you’re ready for Cyber Monday. In today’s column we offer several things to do and important don’ts that will help you have a successful holiday season.
Don’t…
Blindly test
Traffic in December is unlike any other month of the year. Conversion rates go up, and cost per conversions go down. If you are running split ...
Posted by Jeffrey Smith on Nov 01, 2008
Managing an SEO campaign boils down to measuring and managing key performance indicators. Rather than focusing on one keyword for example, optimize an entire array of related keywords.
Rather than looking for links obsessively, focus on capping the link flow and internal linking within your own site to seal up any hemorrhages your website may have. By doing this, your pages become less dependent on external links (granted they have ...
Posted by Jeffrey Smith on Sep 25, 2008
Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete. Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion and performance benchmarks.
Over 80% of consumers hot on the trail of a product or service have a higher propensity of ...
