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Tag Archive for ‘marketing’ rss

Business Promise Trumps Privacy Concerns for Facebook Places

While some “mature” consumers may question the appeal of Facebook’s Places application – the program that allows a user to “check in” and let friends or others know where they are at any given time – savvy marketers see the application as a great way to reach a highly desirable demographic. Places largely appeals to [...]

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SEO: TRICKS OF THE TRADE

To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! SEO experts say that one needs to follow some tactics in order to succeed in a better page ranking in search engines. However, remarkably, you do not need to be sound enough, technically, in order to learn these tactics.

The traffic in search engines like Google, Yahoo or MSN is massive. You will have to go that extra mile in order to break through this traffic, and make your passage smooth. I will now discuss some of the points in brief that you should keep in mind when you plan to optimize your website for search engines.

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Personalize Your Link Building

The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism, which is seeing something through the eyes of the involved. Thus, to get to know someone or a group of people, you have to lose your own set of beliefs and views and start from scratch as you seek out the functional reasons why things happen.

This method is critical for successfully connecting to people, especially online when you have no physical cues to tell you about a person. In essence, you have to lose your own identity at first, in order to get a better idea of how to best connect to someone new. When you approach a potential link partner, you know very little about that person except for a few clues picked up in the analysis of the site that he or she controls. Your best bet is to pick up that information as quickly as possible, because you have a very limited amount of time to make or break that connection.
Personas makes use of the ethnographic method in SEO and are intensely valuable. This process helps you learn about your audience and mindset, and the resulting personas can help you to compare the output of your efforts to the target market in question. It’s commonplace to use personas in areas like usability and social media, but they also can be a tremendous help when written specifically for link development. An audience IS an audience, after all.

Writing personas

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Generating Leads in a Web 2.0 World

Marketing is going through a revolution online, thanks to the continual adoption of the Web 2.0 concepts originally defined by Tim O’Reilly and Dale Dougherty.

If you want to see some excellent graphics and analysis explaining Web 2.0, subscribe to Ross Dawson’s blog, Trends in the Living Networks.

A New Conversation

Social networking has removed many of the obstacles that got in the way of better understanding prospects and customers, and serving them.

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10 SEO and Marketing-Friendly Title Tag Formulas

You want keywords in the title tag. Your marketing VP wants the brand. You know he’s wrong, because search engines are structured thinkers. He knows you’re wrong, because the title tag shows up in the search snippet and branding matters:

title-tag-snippet.png

Now what?

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How Persuasive is Your Marketing?

We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough.

Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing.

SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior expectations about what users need from a website in order to take action. One aspect presented without the proper balance of the other can leave the visitor on the fence when it comes to making a decision to purchase.

Transforming a prospect into a customer involves multiple emotional and intellectual layers to facilitate trust. Often, the resolve of the prospect is weathered by a natural layer of mental and emotional buffers to offset the sales process. Just consider it natural reaction to being bombarded from disruptions from advertisements attempting to breach their awareness from every angle.

If you realize it or not, your pages are waging an argument of relevance, persuasion and validity. If you win, conversion occurs, if you lose, then your just another stepping stone for your competition who has structured a better offer, argument or call to action.

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