While some “mature” consumers may question the appeal of Facebook’s Places application – the program that allows a user to “check in” and let friends or others know where they are at any given time – savvy marketers see the application as a great way to reach a highly desirable demographic. Places largely appeals to [...]
To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! SEO experts say that one needs to follow some tactics in order to succeed in a better page ranking in search engines. However, remarkably, you do not need to be sound enough, technically, in order to learn these tactics.
The traffic in search engines like Google, Yahoo or MSN is massive. You will have to go that extra mile in order to break through this traffic, and make your passage smooth. I will now discuss some of the points in brief that you should keep in mind when you plan to optimize your website for search engines.
A company should redesign their website for many reasons. For a company the decision to redesign a website may be more compelling than for a personal website or community website. A small company may have budgetary constraints that prevent a redesign of their website. However the increasing role played by online marketing [...]
We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough.
Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing.
SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior expectations about what users need from a website in order to take action. One aspect presented without the proper balance of the other can leave the visitor on the fence when it comes to making a decision to purchase.
Transforming a prospect into a customer involves multiple emotional and intellectual layers to facilitate trust. Often, the resolve of the prospect is weathered by a natural layer of mental and emotional buffers to offset the sales process. Just consider it natural reaction to being bombarded from disruptions from advertisements attempting to breach their awareness from every angle.
If you realize it or not, your pages are waging an argument of relevance, persuasion and validity. If you win, conversion occurs, if you lose, then your just another stepping stone for your competition who has structured a better offer, argument or call to action.