While some “mature” consumers may question the appeal of Facebook’s Places application – the program that allows a user to “check in” and let friends or others know where they are at any given time – savvy marketers see the application as a great way to reach a highly desirable demographic. Places largely appeals to [...]
Tag Archive for ‘marketing’ 
Gartner Ranks Sitecore as a Leader in Content Management
At WebDatamation, we made the decision several years ago to partner with the Sitecore web content management (WCM) system to provide web services. We find that Sitecore offers flexibility, power, ease of use and constant innovation that serves our clients well. In the fast-changing and evolving world of web content, it can be difficult to [...]
Sitecore Recognized as Top Content Management System (CMS)
For businesses that use websites as a key strategic component of their business, a Content Management System or CMS is a vital. We at Webdatamation have long pointed to the power and flexibility of Sitecore as an outstanding solution in the CMS arena. We’ve been using Sitecore for our own website and for client’s websites [...]
IPhone App Development
Developing apps for the iPhone can be fun and entertaining, but more importantly, it can be profitable for your businesses.
iPhone owners are a desirable demographic for any business, but technology ones in particular. These customers like to see themselves as unique and creative, and they are generally early adopters.
If you can create a clever, functional or fun app for the iPhone, either free or paid, and connect it organically with your company and your company name or logo, then you will have a great match that will build not only your brand and brand loyalty, but will connect you to the iPhone community.
If you don’t have the expertise or understanding of development but want to reach the iPhone market, come to Webdatamation with an idea for an iPhone app, and let us take it from there.
Apple is a proprietary company, and all apps for the iPhone are sold in the Apple Apps Store. You can offer an app for free, or you can charge for it. There is no charge to you if you offer the app for free, and if you charge, then Apple keeps 30 percent of the sales price and you keep 70 percent.
There’s another possibility as well – give away a stripped down version for free, then charge a fee for a more developed, feature filled version.
Content Management System
The current explosion in eCommerce has highlighted the advantages of and excellent Content Management System (CMS) like Sitecore.
For businesses that consider their website and their customers who contact them online to be an integral part of their business, using a content management system is only logical. It will allow those businesses to provide a seamless, high quality online experience that open source or low-end solutions simply can’t provide.
For many of our customers, their website is a strategic part of their business. The added security and performance features of a CMS allow these businesses to focus the website and the usability features that make the customer experience truly superior.
By giving developers and content providers a simple to use and intuitive system, a CMS allows the marketing department or the sales department to create website content and design elements of the site. These professionals understand the customers and their needs better than developers or IT departments. With a CMS, the control goes to the people with the ideas, not only to the people with the programming expertise
SEO: TRICKS OF THE TRADE
To start with, SEO or Search Engine Optimization is nothing but the betterment of rank and placement of a site in the search engine pages. This concept has become a very important part of E-marketing. When we enter a keyword or keywords in sentential form and submit to a search engine, it ends up in showing a list of sites, which are relevant to the keywords entered. This process might seem to be a simple one, but it is definitely a bit tricky! SEO experts say that one needs to follow some tactics in order to succeed in a better page ranking in search engines. However, remarkably, you do not need to be sound enough, technically, in order to learn these tactics.
The traffic in search engines like Google, Yahoo or MSN is massive. You will have to go that extra mile in order to break through this traffic, and make your passage smooth. I will now discuss some of the points in brief that you should keep in mind when you plan to optimize your website for search engines.
Personalize Your Link Building
The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism, which is seeing something through the eyes of the involved. Thus, to get to know someone or a group of people, you have to lose your own set of beliefs and views and start from scratch as you seek out the functional reasons why things happen.
This method is critical for successfully connecting to people, especially online when you have no physical cues to tell you about a person. In essence, you have to lose your own identity at first, in order to get a better idea of how to best connect to someone new. When you approach a potential link partner, you know very little about that person except for a few clues picked up in the analysis of the site that he or she controls. Your best bet is to pick up that information as quickly as possible, because you have a very limited amount of time to make or break that connection.
Personas makes use of the ethnographic method in SEO and are intensely valuable. This process helps you learn about your audience and mindset, and the resulting personas can help you to compare the output of your efforts to the target market in question. It’s commonplace to use personas in areas like usability and social media, but they also can be a tremendous help when written specifically for link development. An audience IS an audience, after all.
Writing personas