Posted by Michael Martin on Aug 07, 2008
When performing SEO its best to first implement the KISS strategy, Keep It Simple S…..
Forget about the old school keyword density equations, being completely W3C compliant, creating X amount of content, pages or acquiring X amount of links.
KISS SEO would include, but not limited to:
Unique TITLE tag for each page that includes your page’s targeted keyword(s) plus the benefit followed by Company/Site name.
Unique META ...
Posted by Jeffrey Smith on Aug 01, 2008
Search engine optimization is not the only solution, SEO, like a tool, serves a very specific purpose and function, which is to increase exposure for your website. However, just because you gain exposure and drive traffic to a page or a website, does not ensure success alone.
Factors such as usability (navigation, image placement, font selection, color choice), having a clear call to action, having impeccable content and using the right ...
Posted by Simon on Jul 25, 2008
I have to admit to being a bit of an SEO tool junkie. I must have tried hundreds including the treasure trove at Aaron Wall’s SEO tools. My bookmarks are groaning. Not to mention my Firefox browser SEO plugins.. Consequently I am awash with information which measures every conceivable metric. I have also added to my own plethora by building a few SEO tools myself in BASH.
In a dedicated search marketing agency like ours I would hazard the ...
Posted by Akshay Sura on May 29, 2008
Rand Fishkin of SEOMoz fame just wrote How to Choose The Right SEO Vendor. It's solid, but I'm going to take advantage of my additional age experience and point out a few issues:
"Start with your Goals"
Absolutely. If you know what your goals are. If not, I suggest that this is a great opportunity to evaluate your potential SEO vendor. If they say something like 'get a high ranking' show them out.
If they say 'increase sales' or 'improve ...
