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With the launch of the popular web service AdWords from Google Inc, it seemed that Google had monopolized the online advertisement management scenario on the internet. However, arch rival Microsoft was not the one to be left behind. Microsoft has recently launched the adCenter service, with similar features to those of Google AdWords and have bounced right back into competition. The Microsoft adCenter service allows business organizations to ...

A lot of people seem to be confused about the commercials. I see a lot of blog posts complaining about them, but this is exactly what Microsoft wants. They want people to start talking about Microsoft again. For the longest time there was no Public Relations effort from Microsoft. Out of Sight, Out of Mind. Now Microsoft wants to be part of everyone's conversation and it’s working. Apple's commercials are funny, the campaign was successful ...

As online advertising spending continues its meteoric rise — the Wall Street Journal is reporting a healthy gain of 20 percent in the second quarter alone — not every form of advertising is enjoying such success. In fact, as economic troubles continue, more and more advertisers are only willing to spend money on search ads and are increasingly ignoring other forms of advertising. According to eMarketer, search ad spending will reach $10.4 ...

It is never good to just exist. Getting known is part of the desire of every human mind. When it comes to the Internet, you have to be known in order to even exist! Search Engine Optimization is a process by which you are able to improve the number of visits to your site and rank among the top few pages of any search engine. To put it simply, getting visible gets easier and your business increases manifolds. There are many factors you need to ...

Recently, in my normal job as a journalist, I've been finding that every new story pitch, interview request, product inquiry or - well, pretty much every e-mail I've sent has led to the response that: the cloud can solve that problem. Need better security on your laptop? Use the cloud. Need better scalability in your data center? Use the cloud. Have an itch that just won't subsist? Use the cloud. The problem is that the cloud doesn't actually ...

Microsoft announced Tuesday it is easing licensing restrictions for server applications. Companies will no longer be required to pay additional fees to move software within a server farm, the company said. The move is an attempt to remove barriers in order for its enterprise customers to develop more dynamic data centers and enterprise IT systems using virtualization software, according to the software maker. The revamped licensing is ...

It's not all wine and roses around here at Web 2.0 Watcher. Some of the sites I come across are just plain goofy. Maybe it's just me - I'm not getting the point, or I don't see the potential. Maybe the idea is sound but the implementation needs work. Maybe these sites are just not meant to exist. Parkingspots.com I get the idea of mash-ups, and that there is likely an end-user for every mash-up idea (hey, people need to find bus routes on ...