Web Data Source your link to better business solutions

Last month I had the good fortune of becoming ‘certified’ in Landing Page Optimization through MarketingExperiments out of Jacksonville Beach Florida.  Several times a year, their team brings a hundred or so marketers through the 2-day workshop.  The material is similar to that of their free Wednesday web clinics but in a much more intense, and hands-on workshop environment. After attending the workshop I felt a renewed sense of purpose ...

Competition for building a profitable Web site is quite fierce. Yet many of us have dreams of a unique concept that will attract viewers, followed soon thereafter by advertisers. I'm not sure what percentage of aspirants succeed in this quest, but I would venture to guess that it's a very low percentage. With the evolution of the Web to the Web 2.0, the task becomes even a bit more challenging. For those who aren't familiar with the term Web ...

The quality of SEO matters now more than ever. With constant revisions to dated algorithms, search engines are savvier than ever in discovering sites that lack the proper quality to rank competitively. In the not so distant past, obsession with the home page, tons of off-topic links bullied their way past search engine algorithms, now, those days are drawing to a close. Search engines, like people have become fussy readers with a preference of ...

Its not always the quantity, but the quality of visitor impressions that make the difference. Qualified impressions that translate into leads, sales or click through conversion are the true basis of SEO. Out of every 100 visitors that visit your site, how many fill out a contact form, pick up the phone, download a special promotional? If you answered 15-25 visitors, then your pages are optimized for lead generation and conversion. Granted not ...

When it’s time to determine how effective an SEO, advertising or marketing campaign is, the need to establish KPIs (key performance indicators) as benchmarks to measure goal conversion, time lines and tactical objectives. Performance benchmarks exist for a very specific purpose, to measure conversion and marketing objectives, but KPIs also allow us to extend beyond one-dimensional thinking and truly develop long-term strategic and pivotal ...

Landing pages or how to create landing pages that convert is an intriguing and debatable topic. Depending on visitor expectations and the relevance to the topic covered can make your pages candidates for high bounce rates (higher than 50%) vs. a successful conversion rate of 5-15% for pages that hit their mark. You can never tell where traffic will either (a) congregate or (b) land on your site (until you test your offer), which is why ...

Just like sports, with SEO having a solid game plan is integral for achieving your objective. Unless occupying space below the fold or landing on the third or fourth page of search engines is your goal, then you will need a game plan to unify all of the facets of your internet marketing campaign to achieve success. What happens when a team goes into a competitive arena without a game plan? The other team employing a solid strategy wins, why, ...