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Jobs vs. Flash? Ego vs. the Market

Steve Jobs recently penned a missive “explaining” Apple’s reasons for failing to integrate Adobe’s Flash technology (a standard for games and entertainment online) into its iPhone, iPod and iPad devices. His argument? Flash “falls short” of what it could be and what is needed on a mobile device. What would Jobs have said if everyone [...]

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Social Networking-The journey from toys to tools

Social Networking-The journey from toys to tools

“Follow me on Twitter!”

“I’ll add you on Facebook!”

“Hey, we are Orkut friends!”

“I’ll subscribe to your RSS feed right away!”

You will agree, these are some of the most touted phrases that we use when we “network”. However, this is not the way the journey had begun. The transformation from toys to tools was a revolution that brought out a whole new “Social Economy” in “Social Networks”.

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Web Analytics

Web Analytics, as the name suggests is the process of colleting, analyzing and interpreting the data about the activities of online users accessing your website. This has become an integral factor in almost all online businesses as it optimizes your business by providing meaningful data about how your site is being utilized.

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Personalized Search and Artificial Intelligence

Ever wondered to think between the lines of your online searches? The sweet transition from a search request page to the search results page has been taken for granted by most of us. Probably, we are living in an era where we are using search engines at the slightest pretexts to find an instant solution to any problem. So much so, that search engines are now coming up with technology that will help personify our search results.

Whenever you submit your search query to a search engine looking for relevant results or information, the strings of data that comprise your search query is matched against keywords that are referenced by a website or by a particular web page. Conventionally, such information is already mined by search bots in advance. More or less, conventional search engines technically function as mentioned and dynamically generate your desired page comprising of your search results.

With advanced forms of Artificial Intelligence (AI) concepts being seamlessly integrated in programs that power search engines, the present scenario is evolving or rather, has already evolved. Whenever you initiate a search, every data associated with your search query is stored in the search engine’s database. This data is then referenced and cross referenced further with related searches that have been performed by you, or by other individuals. The search engines index this information and intelligently arrange them in order of maximum relevance, all on the account of the search history available. Some search engines may even use a history of searches to create knowledge bases in order to improve the efficiency of the AI based search engine.

Yes, I am talking about the basic principles of personalized search. Against a particular search keyword, the search results that might be relevant to you might be not be for another individual! Personalized search is all about delivering information that only you can relate to as an individual.

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SEO in Organic and Inorganic Forms

Search Engine Optimization or SEO, now days, has become a very important and crucial part of online marketing. Most of the web users depend on these popular search engines in order to have an answer to their queries. In such circumstances, it is very important for the website owners to market their online ventures properly by the help of the search engine marketing services. These marketing services help websites to secure a higher order of ranking in the search results.

Marketing through search engines can be done in usually two ways, namely organic SEO and inorganic SEO. Organic SEO, as the name suggests, is nothing but the natural way for optimizing a website in the search engine pages. Since, this does not involve any sort of monetary transaction, good content of the web page full of creativity and relevance is of utmost importance. Another thing that one should keep in mind while using organic SEO is that, the content should continue to advance according to the need of the people searching the net. Moreover, optimization of this kind helps the websites to achieve a higher order of ranking for a longer period of time. This means that organic SEO has a natural, long-term impact. However, the only shortcoming here is that one might have to wait for over a month or so in order to “see” the desired results i.e. to get one’s website ranked higher in the search engine pages for a particular search criterion.

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Getting Your Site to Play Well With All Browsers

A customer is visiting your e-commerce Web site. She’s decided to do more online shopping this holiday season to save on gasoline and find the lowest prices. She’s using a Mac running Safari, but your site is optimized for Internet Explorer (IE) 7 and your development budget is mainly focused on preparing for IE 8. She selects a few products and heads for the shopping cart, but the “checkout” button isn’t available. Frustrated, she’s off to another site. You’ve lost the sale.

IT managers are now working feverishly to avoid this type of incident, which underscores a current fact of life for Web site designers, Web application developers and your entire IT department: Web pages can look and perform differently from one browser to another.

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Personalize Your Link Building

The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism, which is seeing something through the eyes of the involved. Thus, to get to know someone or a group of people, you have to lose your own set of beliefs and views and start from scratch as you seek out the functional reasons why things happen.

This method is critical for successfully connecting to people, especially online when you have no physical cues to tell you about a person. In essence, you have to lose your own identity at first, in order to get a better idea of how to best connect to someone new. When you approach a potential link partner, you know very little about that person except for a few clues picked up in the analysis of the site that he or she controls. Your best bet is to pick up that information as quickly as possible, because you have a very limited amount of time to make or break that connection.
Personas makes use of the ethnographic method in SEO and are intensely valuable. This process helps you learn about your audience and mindset, and the resulting personas can help you to compare the output of your efforts to the target market in question. It’s commonplace to use personas in areas like usability and social media, but they also can be a tremendous help when written specifically for link development. An audience IS an audience, after all.

Writing personas

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