Location based social networking is facilitated by applications like Buzzd, Loopt, BrightKite and Foursquare, which allow mobile smart phone users to “check in” at either map coordinates or location – such as a business, restaurant, or event center. Recently, Facebook and Twitter added location options. Twitter announced in April that they will allow users to [...]
Touch technology is the wave of the future of computing, and not just in handheld computing. The introduction of HP and other Microsoft based tablets at the CES this month, along with the rumors of the new Apple tablet set to debut later in January represent only the latest in the touch world innovations. HP [...]
If you are like most businesses with an internet presence, you have already researched a few basic keywords that describe your site. Hopefully you’ve integrated those keywords into the copy on your website to optimize your site for high results in searches for those words. But don’t let your SEO efforts stop there. Searchers on [...]
More and more businesses are realizing the importance their web site plays in their overall marketing strategy. They are also realizing the impact of organic search rankings on branding and sales for their business. And this is creating demand for SEO talent to help them improve their position in web search.
Normally, this is a good thing for the business (and, of course, the SEO). A talented and hard working SEO can bring good gains to a business. For example, if a web site is already producing $500,000 in sales before the SEO gets involved, and their efforts result in those sales increasing to $1,000,000, then there is plenty of room for paying the SEO something for their work.
Unfortunately, it does not always happen quite so simply. It can happen that the business results don’t follow the SEO work, even if the SEO is very competent, and diligently does a good job.
You have to look beyond keyword research if you want to be one of those companies that always appears at the top of search results. This implies knowing how to create traditional appeal in non traditional ways.
However, what does that mean specifically? We know that doubling conversion does not necessarily mean you have to double your traffic.
It means that you just have to create more lucrative cross-sections or co-occurrence of keywords (or pages) that appeal to your target audience. This feat is easily accomplished with SEO and within the context of your pages using cross-sections of keywords that will draw an audience based on the content and market focus.