Consider: Some cell phone plans are offering Internet capabilities for only $10 a month. Each provider is announcing the availability of different types of Smart Phones on what is nearly a daily basis. Many people can access email easily on their handheld devices and will soon expect to be able to access other internet content [...]
A great website with superior content goes a long way to getting your business recognized. But if you want to convert that customer contact into a sale, some businesses require a customer to find the brick and mortar place of business. Other customers need to know where to bring items for repair, and others just [...]
Search Engine Optimization or SEO, now days, has become a very important and crucial part of online marketing. Most of the web users depend on these popular search engines in order to have an answer to their queries. In such circumstances, it is very important for the website owners to market their online ventures properly by the help of the search engine marketing services. These marketing services help websites to secure a higher order of ranking in the search results.
Marketing through search engines can be done in usually two ways, namely organic SEO and inorganic SEO. Organic SEO, as the name suggests, is nothing but the natural way for optimizing a website in the search engine pages. Since, this does not involve any sort of monetary transaction, good content of the web page full of creativity and relevance is of utmost importance. Another thing that one should keep in mind while using organic SEO is that, the content should continue to advance according to the need of the people searching the net. Moreover, optimization of this kind helps the websites to achieve a higher order of ranking for a longer period of time. This means that organic SEO has a natural, long-term impact. However, the only shortcoming here is that one might have to wait for over a month or so in order to “see” the desired results i.e. to get one’s website ranked higher in the search engine pages for a particular search criterion.
Why is it that some web sites are golden, compelling visitors to buy while similar web sites, perhaps even offering the same products at similar prices, fail to make the grade? It may be dumb luck on the owner’s part, but a more likely explanation is that the golden site is the result of careful design, testing, tweaking and testing yet again. Testing has grown into a core search marketing activity, but strangely, it’s also an activity that many search marketers either choose to avoid or don’t even consider at all.
And that’s a mistake. Good testing can not only help you get rid of stinker ads and landing pages, it can also help you optimize winning campaigns, improving their conversion rates and making them even more profitable. And testing needn’t be difficult or time-consuming, especially if you have the right tools. One of the best tools for helping you test and refine your search marketing campaigns is Google’s Website Optimizer. Even better, Website Optimizer is a free service.
You have to look beyond keyword research if you want to be one of those companies that always appears at the top of search results. This implies knowing how to create traditional appeal in non traditional ways.
However, what does that mean specifically? We know that doubling conversion does not necessarily mean you have to double your traffic.
It means that you just have to create more lucrative cross-sections or co-occurrence of keywords (or pages) that appeal to your target audience. This feat is easily accomplished with SEO and within the context of your pages using cross-sections of keywords that will draw an audience based on the content and market focus.